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Dog Treats Category. Tim Nguyen Tony Nguyen. Category Overview/Depth. Number of SKUS: 898 Number of Manufacturers: 50 Number of Brands: 83 Stores Audited:. Ad Hoc Demo. Ad Hoc Base. Private Label. Small segment within dog treats category Private Label will remain stable

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Dog treats category

Dog Treats Category

Tim Nguyen

Tony Nguyen


Category overview depth
Category Overview/Depth

  • Number of SKUS:

    • 898

  • Number of Manufacturers:

    • 50

  • Number of Brands:

    • 83

  • Stores Audited:




Private label
Private Label

  • Small segment within dog treats category

  • Private Label will remain stable

  • Gross Margins are lower in pet specialty channel vs. grocery/mass channel


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