1 / 38

OmniSwitch 9000

OmniSwitch 9000. Sales Training Presentation. Agenda. Market Environment, Rationale, and Key Customer Drivers OmniSwitch 9000 Product Family Overview How to Sell Effectively Positioning and Comparison with Competition Summary: Three Minutes to Convince Your Customer. 1.

lore
Download Presentation

OmniSwitch 9000

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. OmniSwitch 9000 Sales Training Presentation

  2. Agenda • Market Environment, Rationale, and Key Customer Drivers • OmniSwitch 9000 Product Family Overview • How to Sell Effectively • Positioning and Comparison with Competition • Summary: Three Minutes to Convince Your Customer

  3. 1 Market Environment, Rationale, and Key Customer Drivers

  4. Market Environment & Rationale for the OS9000 • LAN market: $15.6B and growing • Dell’Oro Group forecast for revenue growth: • $15.6B in 2006 to increase by 2010 to $18.2B • yielding compounded annual growth rates of 5% • The enterprise drivers • mobility • security • convergence • The projects: • end-to-end solutions • network upgrades • network element upgrades • The opportunities for OmniSwitch 9000 • data center upgrades • campus core network upgrades • wiring closet / edge upgrades

  5. Key Customer Drivers • Key challenges when deploying a modular network infrastructure • achieving superior performance • Gigabit Ethernet as the de facto desktop and server connectivity • 10Gigabit Ethernet for backbone connection • maintaining good reliability • converged applications using quality of service (QoS) • always-on requirements to provide 100% network availability • providing a secure environment • enforcement of company security rules (ACLs) • user-aware networking environment with end station verification • ensuring investment protection • meeting future challenges (security, IPv6) • convergence & mobility – Power over Ethernet, security • monitor the TCO on both CAPEX & OPEX

  6. 2 OmniSwitch 9000 Product Family Overview

  7. OmniSwitch 9000 Product FamilyA Complete Family of Chassis for the Enterprise’s Needs • Large port density • up to 96 10-Gigabit Ethernet (XFP) • up to 384 Gigabit Ethernet (SFP/RJ45 w/ and w/o PoE) • up to 768 Gigabit Ethernet (MRJ21) • Wire-rate performance • not altered by L2/L3/L4 processing (inc. IPv6) • no slot dependency Port Density Needs OS9600 OS9700 OS9800

  8. OmniSwitch 9000 Product FamilyA Complete Family of Chassis for the Enterprise’s Needs (2) • High availability • built-in hardware resiliency for maximized uptime • redundant CMMs on OS9700 and OS9800 • redundant power supplies • redundant fans • distributed architecture • every module to leverage its own CPU • control plane communication to leverage GigE bus • wide support of open standards (IEEE and IETF) • proprietary enhancements only to differentiate Alcatel-Lucent

  9. OmniSwitch 9000 Product FamilyA Complete Family of Chassis for the Enterprise’s Needs (3) • Security without compromise • hardened product • secured by default (out of the box) • DoS protection mechanisms, with reporting and containment • secured management, with SSH, HTTPS and SNMPv3 w/ SSL • end user protection with complete control • flexible user authentication • active with 802.1x/web-based • passive with MAC-based authentication • restrict direct user communication (port mapping) • limit the number of user per port (learned port security) • track and enforce DHCP association (DHCP Snooping) • powerful L1-L4 ACLs/QoS policies

  10. OmniSwitch 9000: A Recognized Success • Acclaimed by both customers and the networking industry … simply the easiest to use, with the best strategies for reliability and management.

  11. OmniSwitch 9600Chassis Overview • 5-slot chassis • 4 slots for NIs • NIs are common across the OS9000 family • NIs are hot swappable and not slot-dependent • 1 slot for OS9600/OS9700 - CMM mgt. modules • no CMM redundancy • common CMM between OS9600 and OS9700 • backplane architecture • passive backplane (capable of 960 Tbps) • physical specs • rack mount in 19” and 23” tacks • dimensions and weight: (H) 9.6” / 24.4 cm / 5.5 rack units (W) 17.45” / 44.3 cm (D) 14.45” / 36.7 cm (weight) 55 lb (25 kg) fully loaded / 22 lb (10 kg) for chassis alone 142.8 MppsSustained forwarding rate,L2/L3L4 processing

  12. OmniSwitch 9700 Chassis Overview • 10-slot chassis • 8 slots for NIs • NIs are common across the OS9000 family • NIs are hot swappable and not slot-dependent • 2 slots for OS9700-CMM mgt. modules • active/standby redundancy for control • active/active redundancy for switching fabric • backplane architecture • passive backplane (capable of 960 Gbps) • physical specs • rack mount in 19” and 23” racks • dimensions and weight: (H) 19.25” / 48.9 cm / 11 rack units (W) 17.40” / 44.2 cm (D) 14.75” / 37.5 cm (weight) 132.5 lb (60 kg) fully loaded / 55 lb (25 kg) for chassis alone 285.6 MppsSustained forwarding rate,L2/L3L4 processing

  13. OmniSwitch 9800Chassis Overview • 18-slot chassis • 16 slots for NIs • NIs are common across the OS9000 family • NIs are hot swappable and not slot-dependent • 2 slots for OS9800-CMM mgt. modules • active/standby redundancy for control • active/active redundancy for switching fabric • backplane architecture • passive backplane (capable of 1.92 Tbps) • physical specs • rack mount in 19” and 23” racks • dimensions and weight: (H) 29.75” / 75.6 cm / 17 rack units (W) 17.40” / 44.2 cm (D) 14.75” / 37.5 cm (weight) 188 lb (85 kg) fully loaded / 80 lb (36 kg) for chassis alone 571.2 MppsSustained forwarding rate,L2/L3L4 processing

  14. OS9-GNI-U24 96 9600 OS9-GNI-C24 192 9700 384 9800 OS9-GNI-P24 200 400 8 9600 OS9-XNI-U2 16 9700 32 9800 50 100 24 9600 OS9-XNI-U6 48 9700 96 9800 GigE and 10GigE Density • Gigabit Ethernet density (SFP and RJ45 connectors) • 10 Gigabit Ethernet density (XFP connectors)

  15. High Performance for GigE and 10GigE • System architecture to feature • wire-rate processing and forwarding • each module provides up to 35.7 Mpps (i.e. aggregated bandwidth of 48 Gbps) • two categories of modules: performance and high density • Performance oriented modules: GNI-C24, GNI-P24, GNI-U24 and XNI-U2 • performance modules to provide full forwarding rate, simultaneously on all ports • High density oriented module: XNI-U6 • high density modules to provide the best performance/cost • each port is capable of line rate operation but aggregated performance limited to the module overall performance (35.7Mpps) • traffic over-subscription handled with additional smart QoS capabilities (L1-L4) => high density QoS can be operating in trusted, untrusted or user-configurable mode

  16. FansRedundancy CMMRedundancy PowerRedundancy High Availability • Physical redundancy • absence of any single point of failure • redundant CMMs (CPU and Fabric) • redundant PSUs • redundant fans (on the back) • Logical redundancy (AOS) • distributed software • each module features a CPU • most layer-2 and basic layer-3 processes distributed on the modules themselves • foundation of the Smart Continuous Switching • large number of open standards (IEEE and RFCs) for resilient designs • link aggregate (IEEE 802.3ad), Spanning Tree (IEEE 802.1D, 802.1w and 802.1s) • VRRP, routing protocols for IPv4, IPv6 and IPX • hardware-based mechanism to secure the control plane • integrated DoS protection (early discard) and L2 storm control

  17. Complete IP Support – IPv4 and IPv6 • IPv4 and IPv6 processed in hardware to deliver wire-rate performance • no latency nor throughput impact by enabling IPv6 support • dual stacks and tunneling capabilities for smoother v4 to v6 migration • IP stack to feature key routing Protocols • IPv4: RIP v1/v2 – OSPF v2 – BGP v4 • IPv6: RIP ng – OSPF v3 • Powerful classification for traffic filtering and prioritization • capability to compare up to 352 bits/128 bytes deep, on the fly

  18. Complete Multicast Solution • Wire-rate multicast forwarding and replication • non-IP Multicast (Layer-2) • native support of layer-2 multicast => packets to be replicated to all ports of the VLAN • high availability support for clustering deployment=> packets to be replicated to a pre-defined subset of ports of the VLAN • IP multicast (switching and routing)

  19. System Architecture • Principle of operation for fabric load sharing • traffic intra-module processed and forwarded locally • traffic inter-module forwarded through the virtual switching fabric • each CMM provides a 24Gbps connection between each module • full switching capacity reached in dual CMM configuration 35.7Mpps per slot (locally or through the fabric)

  20. System Architecture • Principle of operation for distributed processing • each module provides a high performance CPU • CMM’s CPU responsible for management and overall coordination • module’s CPU responsible for most operations • management bus is a dedicated Gigabit Ethernet bus • each module’s CPU has a direct connection with each CMM’s CPU

  21. 3 How to Effectively Sell

  22. How to Effectively Sell • Three types of network upgrades • end-to-end Alcatel-Lucent solutions • applications, IP networks and transmission products • network element upgrades in large enterprise • i.e. wiring closet or core or wireless LAN or security,.. • network upgrades in medium enterprise • i.e. wiring closet and core and wireless LAN • Understand the drivers and propose a better network • leverage list price advantage to propose a higher performance • leverage list price advantage to propose a higher availability design • leverage list price advantage to propose mobility or security services

  23. How to Effectively Sell (2) • Financial arguments • best price for a highly available, high security L2/L3 modular solution • no hidden costs with SW licenses (Foundry, 3COM) or daughter-card (Cisco) • lower operations costs (network operations, maintenance, power, cooling) • longer lifecycle (future proof standards support – IPv6) • Technical arguments • high availability for non-stop operation (Smart Continuous Switching) • open standards and ready for the future (IPv6) • best-of-breed security, fully integrated in the OmniVista 2770 Quarantine Manager (OV2770) • large port density on GigE (384 ports) and 10GigE (96 ports), up to 570 Mpps

  24. 4 Positioning and Comparison with Competition

  25. OmniSwitch 9000 Positioning: High Performance for GigE & 10GigE • Network deployment & applications • broad support of 10GigE for higher performance • support for high port density for 10GigE aggregation • future proof with full support of IPv4/IPv6 • hardware-based forwarding, tunneling & QoS / ACLs of IPv6 • full support for multicast (L2/IPv4/IPv6) for media applications • hardware-based replication in all configurations • enhanced forwarding for better network response time • hardware-based forwarding at 1st packet • no CPU solicitation on ACL / QoS (better ACLs/worm responses) • But also meeting future requirements for the edge & access • full support of PoE • extensive support of user-oriented features • Investment protection • TCO reduction (OPEX) with full AOS support and complete integration within OmniVista • TCO reduction (CAPEX) with OS7000 sub-components re-use

  26. OmniSwitch 9000 Network Applications • Where to position it Simple Network Two tier, single data center/building Complex Network Three tier, multi data center/building In the Core of the network In the Data Center At theAggregation layer At the Access(Metro) At the Edge

  27. Product PositioningCore / Aggregation / Datacenter • OS9000 benefits • GigE & 10GigE density and performance • choice between raw performance (2-port module) and density (6-port module) • full IPv4 and IPv6 • jumbo frame support (9K) • OS9000 benefits compared to existing BoP • increased wire-rate port density • reduced CPU involvement => better network response time • hardware-based L2 source learning • pre-loading of routing table & network policies • hardware-based IPv6 • ideal alternative to OS8800, and OS7000 (large configuration)

  28. Large campus core configuration redundant chassis, wire rate full IPv4 software 48 ports Gigabit SFP 48 ports Gigabit RJ45 8 ports 10 Gigabit XFP upgradeable to IPv6 support Data center configuration redundant chassis, wire rate full IPv4 software 24 ports Gigabit SFP 96 ports Gigabit RJ45 4 ports 10Gigabit XFP upgradeable to IPv6 support The best data center value The best large campus core value 250000 350000 300000 HP - 8100fl 200000 Force10 E600 Nortel - Pass 8610 Nortel - Pass 8610 250000 Extreme - BD 10800 Extreme - BD 10800 150000 Force10 E300 200000 HP - 8100fl Cisco - Cat. 6509 - Sup 720 & DFC Cisco - Cat. 6509 - Sup 720 & DFC 150000 100000 Cisco - Cat. 6509 - Sup 720 Cisco - Cat. 6509 - Sup 720 Foundry - RX 100000 Foundry BI RX 50000 Extreme - BD 8800 Extreme - BD 8800 50000 Alcatel-Lucent OS9700 Alcatel-Lucent OS9700 0 0 Competitive ComparisonData center and large campus core Optics not included

  29. Aggregation configuration (1) • Composition • Single management w/ full L3 SW • PSU redundancy • 2 x 10GigE uplinks • 48 x GigE high performance edge port (RJ) • 24 x GigE high performance uplink port (SFP) OmniSwitch 9600 Featuring wire-rate (inc. 1st pckt), fully distributed architecture with extended QoS & IPv6 support Catalyst 4503 Extremely oversubscribed : (8:1) w/ 48-port RJ module (3:1) w/ 18-port SFP module Catalyst 4506 Heavily oversubscribed: (4:1) w/ 24-port RJ module (3:1) w/ 18-port SFP module $52,975 ($736 per port) ALU + 6pt $49,465 ($749 per port) Cisco $54,960 ($833 per port) 6pt SuperX (Big Iron) Inferior QoS, no IPv6 Lower ppp due to extra SFPs on mgmt Cisco $60,810 ($724 per port) Foundry

  30. Aggregation configuration (2) • Composition • Single management w/ full L3 SW • PSU redundancy • 4 x 10GigE uplinks (XFP) - wire rate • 24 x GigE high performance uplink port (SFP) - wire rate OmniSwitch 9600Featuring wire-rate (inc. 1st pckt), fully distributed architecture with extended QoS & IPv6 support $47,480 ALU $88,985 Cisco Catalyst 6503 Sup-720 with 67xx modules (4-pt 10GigE / 24-pt GigE) & DFCs

  31. Product PositioningEdge / Metro • OS9000 benefits for edge positioning • complete AOS benefits for the edge with AOS 6.2 • enhanced user authentication: 802.1x, w/ guest VLAN & MAC based auth. • additional hardware to be released in 2006 for reinforced positioning • OS9000 benefits for metro (access) positioning • a comprehensive roadmap on AOS to fit into triple-play applications • AOS 6.2: • port mapping • DHCP option 82 & DHCP snooping • support for CWDM optics • AOS 6.3: • VLAN stacking • multicast VLAN registration • IS-IS

  32. $46,975 ($652 per port) ALU $45,965 ($479 per port) Cisco $48,460 ($673 per port) Cisco $56,360 ($783 per port) Foundry Edge configuration • Composition • Single management w/ full L3 SW • PSU redundancy • 2 x 10GigE uplinks • 72 x GigE high performance edge port (RJ) OmniSwitch 9600:Featuring wire-rate (inc. 1st pckt), fully distributed architecture with extended QoS & IPv6 support Catalyst 4503: Extremely oversubscribed (8:1) using 48-port module.Lower ppp due to extra 24pt Catalyst 4506: Heavily oversubscribed (4:1) using 24-port module SuperX (Big Iron): Inferior QoS, no IPv6 support Extra 12 SFP on mgmt (ignored)

  33. Key Points Against Our Competition (1) • Cisco • Catalyst 4500 • extremely oversubscribed solution, limited 10GigE capability (4 ports) • Catalyst 6500 • must ensure that we are comparing with Sup720 + DFC on every module • DFC support to require fabric enabled only module (65xx, 67xx or 68xx) • Extreme • Black Diamond 8800 • limited QoS, no IPv6 support • Black Diamond 10K • oversubscribed on almost every module – extremely expensive

  34. Key Points Against Our Competition (2) • Foundry • RX (-4, -8, & -16) • just released (cannot determine architecture weakness yet) • Marvell based ASICs • no PoE support • SuperX • no management redundancy nor switching fabric redundancy, therefore not really suitable for core / datacenter positioning (threat on aggregation / edge) • HP • HP8100fl • very low port density (10 GigE port mod. / 1 10GigE port mod.) – expensive • Nortel • Ethernet Routing Switch 8600 • uncommon port density (32 GigE port mod.) - extremely expensive

  35. Alcatel-Lucent OS9000 Foundry - SuperX Nortel - PP 8600 Cisco 6500 (720) Extreme - 10800 Extreme - 8800 Foundry - RX 3Com - 8800 Throughput (Mpps) - L2 & IPv4 400 357 570 235 304 1140 428 570 Throughput (Mpps) - IPv6 200 n/a n/a ** n/a ** n/a 570 10GigE - wire-rate* 28 24 32 16 48 64 24 32 10GigE - high density* - - - 48 - - - 96 10/100/1000 GigE * 336 384 384 480 204 384 288 384 SFP GigE * 336 240 208 480 204 384 288 384 Full Redundancy PoE ? ? ? IPv4 - wire-rates / layer-3 $10k $5k $10k Std $10-30k Std $5k Std IPv6 - wire-rates / layer-3 $8-15k n/a n/a ? n/a ? n/a Std Competitive ComparisonFeatures at a glance * chassis configurated with redundant supervisor or redundant management module/fabric ** not documented, assumed to be the same as IPv4 "- no high density (over-subscribed) 10G modules"

  36. 5 SummaryThree Minutes to Convince Your Customer

  37. Three Minutes to Convince Your Customers • Performance and resiliency • large-port density (GigE & 10GigE) with throughput up to 570 Mpps • high performance 10GigE module (2-port) for core connections • completely redundant design (processor, fabric, fan & PSU) • Cost effective • fabric operating in load-sharing in redundant configuration • high density 10GigE module (6-port) for data center & aggregation • lower direct operating costs (power and cooling) • Long life cycle • full IPv6 support • extensive multicast support • usable anywhere in the network • complete AOS feature set (group mobility – users authentication…) / PoE

  38. www.alcatel-lucent.com

More Related