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Using Business War Gaming To Generate Actionable Intelligence

Using Business War Gaming To Generate Actionable Intelligence. 圖資三 江如意 詹念琪 歐怡安. Jay Kurtz. Having a basic understand of the Business Wargame Do you need a Business Wargame ?. KappaWest 總裁 Jay Kurtz. What is a Business Wargame ? Wargame structure Wargame Purposes

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Using Business War Gaming To Generate Actionable Intelligence

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  1. Using Business War Gaming To Generate Actionable Intelligence 圖資三 江如意 詹念琪 歐怡安

  2. Jay Kurtz

  3. Having a basic understandof theBusiness Wargame • Do you need a Business Wargame? KappaWest總裁 Jay Kurtz

  4. What is a Business Wargame? • Wargame structure • Wargame Purposes • “Green Path” v.s. “Red Path” • Is a Business Wargame appropriate?

  5. What is a Business Wargame? RPG (role-played game)

  6. What is a Business Wargame? • Simulation of business situations RPG (role-played game)

  7. What is a Business Wargame? • Simulation of business situations RPG (role-played game) • Real or fictional situation

  8. What is a Business Wargame? • Simulation of business situations • Multiple parties represented RPG (role-played game) • Real or fictional situation

  9. Team in a Business Wargame

  10. Team in a Business Wargame

  11. Team in a Business Wargame

  12. Team in a Business Wargame

  13. Business Wargame Purposes

  14. “Green Path” V.S.“Red Path”

  15. “Green Path” V.S.“Red Path”

  16. “Green Path” v.s.“Red Path”

  17. “Green Path” v.s.“Red Path” Red Path

  18. “Green Path” v.s. “Red Path” Red Path Green Path

  19. Business Wargame Purposes

  20. Business Wargame Purposes

  21. Is a Business Wargame appropriate? External Situation Internal Situation

  22. Is a Business Wargame appropriate? External Situation Internal Situation The market is shifting. New competitors are entering the market. A significant competitor is shifting it’s strategy.

  23. Is a Business Wargame appropriate? External Situation Internal Situation We are over confident. We have a poor consensus. We’re doing “red path” planning. The market is shifting. New competitors are entering the market. A significant competitor is shifting it’s strategy.

  24. Where tools fit in Wargame process • “Big Picture” • Mapping

  25. Where tools fit in wargame process

  26. Where tools fit in wargame process Data

  27. Where tools fit in wargame process Information Data

  28. Where tools fit in wargame process Information Intelligence Data

  29. Where tools fit in wargame process Plain & Action Information Intelligence Data

  30. Where tools fit in wargame process Plain & Action Success Information Intelligence Data

  31. The “Big Picture”

  32. Mapping

  33. Mapping

  34. Mapping

  35. Mapping

  36. Mapping Keep investing

  37. Mapping

  38. Mapping

  39. Mapping

  40. Mapping Keep investing in B、D、H、J Selling A & C to Competitor Green and let them fight it out Not invest much in E

  41. Question?

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