Sex In advertisement. By Declan Rothwell. SKYY Vodka. Codes and conventions: skyy vodka. In this advertisement, the product being sols is the new cherry flavour for SKYY Infusions.
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The product being sold by the ad is the new fragrance of body wash from Old Spice.
The targeted audience for this ad is men in their late teen and 20’s, who wish to be more “manly” or to women who wish their boyfriend or husband were more manly.
There is an obvious message that if you use this body wash from Old Spice you will be a real man.
I disagree with this message because it is not the smell of a man that makes him manly.
Human sexuality is being appealed to physical and biological. Females appeal to the text because there is a shirtless man holding the product, and males are attracted to the product because it says it’ll make them more manly.
This ad is neither a positive or negative portrayal of sexuality as it does not give any harmful messages yet there is no reason to have put a male in a sexualized manner.