1 / 31

Legal Implications and Business Risks

Legal Implications and Business Risks. Prof. Jonathan I. Ezor jezor@tourolaw.edu @ProfJonathan on Twitter How Much ‘Exposure’ Does Your Organization Have? Social Media and Privacy Policies LIFT-IT May 18, 2012. Social Networking Not a New Idea. Internet has long been home to communities

lora
Download Presentation

Legal Implications and Business Risks

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Legal Implicationsand Business Risks Prof. Jonathan I. Ezor jezor@tourolaw.edu @ProfJonathan on Twitter How Much ‘Exposure’ Does Your Organization Have?Social Media and Privacy Policies LIFT-ITMay 18, 2012

  2. Social Networking Not a New Idea • Internet has long been home to communities • Linked by common interests, demographics, topics • Usenet, IRC, chat rooms & message boards • Anonymity/Pseudonymity a factor

  3. New Services for New Purposes • Growing number of social media services/sites • Offer multimedia, commerce, networking • Accessible via multiple devices/programs • Issues of privacy & compliance • Major 3: Facebook, LinkedIn & Twitter jezor@tourolaw.edu

  4. Electronic Communications Crucial for All Businesspeople • Multiple channels of electronic business communication • E-mail • Text messages • Web sites • Videoconferencing • Social media • Others • Can be one-way, two-way or multipoint jezor@tourolaw.edu

  5. E-mail, Blogs,Social Networking May Reveal More Than Desired • Many organizations and professionals now publish blogs • Employees (and candidates) using Facebook, Twitter and other tools • Personal and professional line may blur • Texting and e-mails lack nuance, formality • Current and future employers, clients may read • Consequences can be embarrassing or worse jezor@tourolaw.edu

  6. http://shankman.com/be-careful-what-you-post/ Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.

  7. AL Almost 2 years (to the day) later…

  8. The visitor had recently learned that Tocquigny was wooing one of his company's competitors—by seeing a message that one of Tocquigny's employees had posted to Twitter. "It took me by surprise," says Tocquigny. "I realized that we needed to be more cautious about what we throw out there in to the universe."

  9. Apple's code of silence extends to 140-character messages on the microblogging site Twitter. During an in-person meeting with Apple representatives in February, Wall Street Journal Deputy Managing Editor Alan Murray posted a short message to Twitter that announced he was using the device. The tweet was later removed from the site.

  10. Twitter Professional Horror Stories

  11. Remember:How and Why Not • Twitter is public; remember that all, not just followers, may see/search your tweets • Library of Congress, Topsy.com archiving all tweets (even deleted ones) • Competitors, clients, and colleaguescan/will follow you • impact on career and reputation • Be a good example jezor@tourolaw.edu

  12. Key Question is Why? • Media sees Twitter as celebrity hangout, text message alternative (“Having eggs for breakfast”) • True but only one side of story • “Other” Twitter is tremendous business/knowledge resource • Blogs are great model: links, opinions and discussions • Ideal is to provide as well as receive value jezor@tourolaw.edu

  13. Policies and Procedures Must Work Together To Minimize Risks • Adequate funding of IT staff, including training • Make sure employees and support staff given proper education • Set up systems with business concerns in mind • Keep up with trade press, compliance rules • Chris Boudreaux’ Social Media Governance:http://socialmediagovernance.com/policies.php jezor@tourolaw.edu

  14. Reminder:A Little DiscretionGoes a *LONG* Way

  15. Discussion:What Should You Do

More Related