Two Views of Ideology . Stuart Hall and Slavoj Zizek . Starting Questions Hall Ideology “ rediscovered ” a process of signification Site of struggle classification Historicized . Zizek The book Outline of the article Fantasy . Outline. Starting Questions.
Stuart Hall and Slavoj Zizek
the post-war history of social scientific thought:
power => the power to define reality
3. a period of “extraordinary science”
-- Media as the "signifying agents“;
-- brought "the ideological" to the fore in media studies (65)
full title: "The rediscovery of Ideology: Return of the repressed in media studies." In Culture, Society and the Media, 56-90. New York: Routledge, 1982.
-- an attack of the traditional American approach to the study of mass communication, also known as the effects tradition (1051)