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The Use of Social Media for Professional Communication and Education in Psychiatry

The Use of Social Media for Professional Communication and Education in Psychiatry. May 16, 2009 Annual APA Meeting, San Francisco Steven R Daviss, MD, DFAPA Chair, Dept of Psychiatry Baltimore Washington Medical Center. Terminology.

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The Use of Social Media for Professional Communication and Education in Psychiatry

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  1. The Use of Social Media for Professional Communication and Education in Psychiatry • May 16, 2009 • Annual APA Meeting, San Francisco • Steven R Daviss, MD, DFAPA • Chair, Dept of Psychiatry • Baltimore Washington Medical Center

  2. Terminology • Web Log --> Weblog --> Blog: A collection of short writings or 'content', usually displayed in reverse chronological order, from newest to oldest • Social media: • Post: A single piece of content within a blog (poster=one who posts) • Comment: A reader's response to a post • Podcast: An audio or video recording easily downloaded from the internet which can be listened to on a computer or ANY mp3 player (including iPods)

  3. For those of you who have found Twitter, this will make sense to you. For the rest, I’ll explain. • Suggested Twitter hashtag for this talk: #apa09bff (bff, as in Blog, Friend, Fly) • Follow me on Twitter: @shrinkraproy

  4. Anatomy of a Blog

  5. Post

  6. Badges

  7. Sidebar

  8. Blogroll

  9. Archives

  10. Tags

  11. Footer http://psychiatrist-blog.blogspot.com/

  12. Editing blog

  13. Editing posts

  14. Why would a psychiatrist write a blog? • Creative outlet • Education • Interaction • Understanding other points of view • Helping others understand more about psychiatry

  15. Who are you writing for? • Anonymity? • What to write about? • Responding to comments • Comment moderation?

  16. Things medical bloggers worry about • No medical advice • Do not do anything that could be construed as establishing a physician-patient relationship • Ethical Issues • Blogging about patient experiences • What not to write about • Legal issues (eg, don’t blog about your malpractice trial)

  17. Who reads Shrink Rap? • 20% Physicians • 22% Other Healthcare Professionals • 29% Patients/Consumers • 29% Others March 2007

  18. Monthly Visits ~13,000/mo Monthly Pageviews ~23,000/mo Monthly Unique Visitors ~9,000/mo

  19. Podcasts • Format • Frequency • Topics • Style • Sound quality

  20. Production Issues • Editing software • Audio format (mp3, m4a, aac, mono vs stereo) • File size/bit rate (30min ~15MB @64kbit/sec) • Storage, hosting • xml files for iTunes, RSS feeds • Show notes

  21. http://mythreeshrinks.com

  22. ~15,000 podcast downloads per month

  23. A word about . . . • see latest slideset for rest of the slides...

  24. I will have up-to-date slides and other resources available at the following address: mythreeshrinks.com/apa09 shrinkraproy@gmail.com

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