Standards and Best Practices

1. Book Industry Study Group(Grupo de Estudio de la Industria del Libro)Student Attitudes TowardContent in Higher Education AssociaciónNacional de Editores de Libros y Material de EnseñanzaMadrid, España, 25 Octubre, 2011

2. Standards and Best Practices • Education and Events • Research

4. BookStats Tracking publisher net sales and units going back 3 years (2008, 2009, 2010) $14.8 billion in source data 1,963 publisher participants from all publishing sectors

5. BookStats Data Cube

6. Total Market Results

7. Education Results

8. Higher Ed Results

10. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

11. Student Demographics

12. Course Demographics

13. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

14. Student Buying Behavior How did you get the course material/textbook for this course?

15. Student Buying Behavior If you bought the textbook, where did you purchase it from?

16. Student Buying Behavior Asked about rental preference and actual behavior.

17. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

18. Content, Formats, Platforms In what format was the textbook you purchased?

19. Content, Formats, Platforms Was the selected resource tool helpful?

20. Content, Formats, Platforms Why might you prefer an e-textbook over a printed book?

21. Content, Formats, Platforms Why might you prefer a print textbook over an e-textbook?

22. Content, Formats, Platforms What device have your primarily used to read e-textbooks?

23. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

24. Student Value Proposition How important were each of the following factors in your textbook acquisition process?

25. Student Value Proposition For those items below with which you’re familiar, how valuable are they to you in learning the content for your course?

26. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

27. Illicit Acquisitions Which of the following have you ever done while in college?

28. Illicit Acquisitions

29. Illicit Acquisitions

30. Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors

31. 15% descuento asistentes #Anele

32. Gracias por su atención