Write rewrite the media mechanics
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Write & Rewrite: The Media Mechanics. With . . . Steve Crescenzo and Jim Ylisela. Who are the media mechanics?. Write (Steve Crescenzo) Contributing editor to Ragan publications

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Write & Rewrite: The Media Mechanics

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Write rewrite the media mechanics

Write & Rewrite: The Media Mechanics

With . . .

Steve Crescenzo and Jim Ylisela


Who are the media mechanics

Who are the media mechanics?

  • Write (Steve Crescenzo)

    • Contributing editor to Ragan publications

      • Writer and columnist for The Ragan Report, Corporate Writer & Editor, Journal of Employee Communication Management

    • Longtime workshop leader

      • Integrating Print & Online; Strategic Employee Communication Vehicles; Steve Crescenzo’s Master Class

    • Speaker and blogger

      • ragan.com/corporatehallucinations

    • Custom trainer

      • In-house workshops for major companies, nonprofits, government agencies and associations


Who are the media mechanics1

Who are the media mechanics?

  • Rewrite (Jim Ylisela)

    • Group publisher of Ragan Communications

      • Publications, workshops, conferences, manuals

    • Chicago journalist

      • 25 years in the business; award-winning investigative reporter

    • Professor of journalism

      • 13 years at Northwestern’s Medill School of Journalism

    • Workshop leader

      • Ragan’s Advanced Writing & Editing


What do media mechanics do

What do media mechanics do?

  • We fix things

    • Writing that loses power

    • Publications that need a lube job

    • Intranets that stall out

  • Vehicle maintenance

    • New parts and body work for your publication

    • New accessories for your intranet

    • Tune-ups for your executives

  • Trouble shooting

    • Approval process

    • Lack of support from top management


Our garage is full of broken down vehicles

Our garage is full of broken-down vehicles

  • Communication problems abound—a lot of lemons out there!

    • Writing that lacks punch and purpose

    • Headlines that don’t grab readers’ attention

    • Intranets that are too busy and don’t deliver what readers want

    • Approval processes that bog down everything—and everyone

    • Executives who fail to speak directly to employees, or don’t speak at all


Questions

Questions?

  • [email protected]

  • [email protected]


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