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Write & Rewrite: The Media Mechanics. With . . . Steve Crescenzo and Jim Ylisela. Who are the media mechanics?. Write (Steve Crescenzo) Contributing editor to Ragan publications

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write rewrite the media mechanics

Write & Rewrite: The Media Mechanics

With . . .

Steve Crescenzo and Jim Ylisela

who are the media mechanics
Who are the media mechanics?
  • Write (Steve Crescenzo)
    • Contributing editor to Ragan publications
      • Writer and columnist for The Ragan Report, Corporate Writer & Editor, Journal of Employee Communication Management
    • Longtime workshop leader
      • Integrating Print & Online; Strategic Employee Communication Vehicles; Steve Crescenzo’s Master Class
    • Speaker and blogger
      • ragan.com/corporatehallucinations
    • Custom trainer
      • In-house workshops for major companies, nonprofits, government agencies and associations
who are the media mechanics1
Who are the media mechanics?
  • Rewrite (Jim Ylisela)
    • Group publisher of Ragan Communications
      • Publications, workshops, conferences, manuals
    • Chicago journalist
      • 25 years in the business; award-winning investigative reporter
    • Professor of journalism
      • 13 years at Northwestern’s Medill School of Journalism
    • Workshop leader
      • Ragan’s Advanced Writing & Editing
what do media mechanics do
What do media mechanics do?
  • We fix things
    • Writing that loses power
    • Publications that need a lube job
    • Intranets that stall out
  • Vehicle maintenance
    • New parts and body work for your publication
    • New accessories for your intranet
    • Tune-ups for your executives
  • Trouble shooting
    • Approval process
    • Lack of support from top management
our garage is full of broken down vehicles
Our garage is full of broken-down vehicles
  • Communication problems abound—a lot of lemons out there!
    • Writing that lacks punch and purpose
    • Headlines that don’t grab readers’ attention
    • Intranets that are too busy and don’t deliver what readers want
    • Approval processes that bog down everything—and everyone
    • Executives who fail to speak directly to employees, or don’t speak at all
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