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May, Eman , Sherry VESL Speaking

May, Eman , Sherry VESL Speaking. General Introduction.

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May, Eman , Sherry VESL Speaking

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  1. May, Eman, Sherry VESL Speaking

  2. General Introduction • The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

  3. Location

  4. Company President • 1978: Join Coca-Cola Company in Atlanta • 1985: General Manager of Coca-Cola Turkey and Central Asia • 1989: President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International • 1995: Managing Director of Coca-Cola Amatil-Europe • 1999: President and CEO of the Efes Beverage Group • 2005: COO • 2006: CEO • MuhtarKent (1952- )

  5. Detail Information Employee: 90,500(2008,worldwide) 140,000(2010,worldwide) Revenue: US$ 48.01 billion (2012) 20% 42%

  6. Brief History • 1886-1892: Atlanta Beginnings • 1893-1904: Beyond Atlanta • 1905-1918: Safeguarding the brand • 1919-1940: The woodruff legacy • 1941-1959: The war and its legacy • 1960-1981: A world of customers • 1982-1989: Diet coke are New Coke • 1990-Now: New Market and Brands

  7. Major Products

  8. Success Factors of Coca-Cola

  9. Marketing Advertisement Support organizations Sponsoring sports activities

  10. Opinions

  11. Good Things • Water Stewardship • Healthy and Active Lifestyles • Community Recycling • Education

  12. Interestingfacts 1. In 1985, became the first soft drink in space 2. The second most widely understood term in the world, after ‘ok’ 3. Help cure jellyfish stings. 4. Used as a cleaning solution. 5. Clean toilet. 6. Got gum in your hair, rinse it.

  13. Thank You

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