Service oriented networks son
This presentation is the property of its rightful owner.
Sponsored Links
1 / 16

Service Oriented Networks (SON) PowerPoint PPT Presentation


  • 50 Views
  • Uploaded on
  • Presentation posted in: General

Global Standards Collaboration (GSC) 14. Service Oriented Networks (SON). James McEachern, Manager – Application Enabler Standards, Nortel . Service Oriented Network – Problem Statement.

Download Presentation

Service Oriented Networks (SON)

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Service oriented networks son

Global Standards Collaboration (GSC) 14

Service Oriented Networks (SON)

James McEachern,

Manager – Application Enabler Standards, Nortel


Service oriented network problem statement

Service Oriented Network – Problem Statement

  • A Service Oriented Network (SON) is one in which service providers use agile methods to rapidly create new products and services from re-usable components (known as Service Enablers).

  • In order for products and services to have the maximum appeal to customers, service enablers must come from telco, IT and Web sources and providers.

  • SON propositions must be secure and reliable, and make maximum use of future and existing investment for example, in NGNs, IMS, and IT infrastructure.

  • To enable agile service creation and to reduce service provider costs, the SON proposition must be based upon an open, flexible standards based ecosystem.

  • Where standards are available to support SON, they are inconsistent, incomplete, or non-interoperable especially across the Telco, IT and web domains.


Service technology

Services are groups of software applications that have been packaged for use in the SON.

The services interact using data that are then instantiated as objects. Interfaces are a mechanism to deliver data required for objects within the service to work.

Frequently reused services and data elements should be standardized to reduce friction during integration.

Service Technology

Service Interface

(Data Wrapper)

Service

App

App

App

Object #1

Object #2

Object #3

Object #1

Object #2

Object #3

Object #1

Object #2

Object #3

Data

Data

Data

App Server

App Server

Business and reusability requirements drive service packaging


Service oriented networks son

SON Framework

Evolution of environment to support SON services across domains


Technology centric

Technology Centric

Services are delivered through common transport.

The customer experience is fragmented because each service requires a separate login and is in a distinct silo.

Data is not shared across applications so the customer must manually input and synchronize preferences, contacts, and other metadata.


User centric

User

Profile

User Centric

PIM

Presence

Service

Interaction

Services are delivered through common transport.

The user experience is unified by a common SON service enabler, profile, and metadata.

Key data is shared across applications.

The services work together in a single user experience.

The number of discrete service experiences increase as a factorial function of the service inventory.


Highlight of current activities 1

Highlight of Current Activities (1)

  • ATIS’ Service Oriented Networks (SON) Forum was created in December 2008 to implement recommendations of ATIS’ TOPS Council SON Focus Group, and the Forum was successfully launched on March 10-11, 2009.

  • The fundamental goal of the SON Forum is to progress standards related to the concept of Service Oriented Networks – facilitating the creation and execution of services, especially mindful of the need to support converged and personalized services involving cross-domain interactions.


Highlight of current activities 2

Highlight of Current Activities (2)

  • ATIS believes it is critical that emerging standards that support Service Oriented Networks capitalize on the strengths of the telco providers, IT developers and broader web services provider communities.

  • In order to accomplish its work, the SON Forum participants must represent the breadth of ‘service providers’ and include all relevant technologies so that the more traditionally telephony-oriented service needs, web services needs, and also additional content service needs can all be considered and common solutions synthesized.

  • Three Task Forces have been established:

    • Policy and Data Models Task Force

    • OSS/BSS and Virtualization Task Force

    • Service Delivery Creation and Enablers Task Force


Service oriented networks son

Key Deliverables

  • The SON Forum work items include the following high priority areas:

    • Common service enabler description including non-functional aspects

    • Consistency of 3rd-party interfaces

    • Packaging of OSS/BSS components as service enablers

    • IT Infrastructure Virtualization

    • Common policy reference model

    • Common data model requirements

    • Common name space requirements


Service oriented networks son

Next Steps/Actions

  • Initiating active liaisons with other interested SDOs

  • SON Forum technical program

    • The SON Forum will be meeting face-to-face from September 15-17, 2009.

  • Working to expand participation to include web services companies


Service oriented networks son

Supplementary Slides


Son value proposition

SON Value Proposition

  • It is about people!

    • It’s not about devices

    • People are mobile, and they use services not technologies

    • SON is about services and services are everywhere.

  • It is about Globalization!

    • Service supply chains are distributed and real time

    • Best of breed capabilities come from many industries

  • It is about Technology!

    • Great technology melts into the background

    • Reusable infrastructure reduces cost of new services

    • Software and integration skills are keys to success


Globalization service supply chain

Globalization – Service Supply Chain

  • The traditional supply chain integrates raw materials into a finished product that is delivered to a customer.

    • Globalization facilitates multiple suppliers with specialized roles working together in bringing a product to market

  • Service supply chains operate in a similar way except there is real time interaction between the suppliers during service invocation.

  • The ability to manage the service supply chain is a core competency of SON companies.


Service pot luck

Service Pot Luck

  • Each domain brings a unique capability to SON. These capabilities are complimentary but must be harmonized to work together.

  • Web 2.0

    • Many developers

  • IMS

    • Mobility, Multimedia

  • SOA

    • Stateless Interaction, Business Process

  • Overlap

    • Identity Management


Core competencies

Core Competencies

Other

Networks

NBC

Search

Content

Agreements

MSN

Your Companies

Core Competency

A defensible set of capabilities

Reinforced through

regular investment

Developers

(App Store)

Social

Networking

DIRECTV

Qwest

The Next

Big Thing

Verizon

Wireless

Application

ServiceProviders

The Next

Big Thing

Value

Added

Reseller

Successful Service Companies build a Core Competency and Innovate around it.


Service oriented networks

Service Oriented Networks

Service Provider Wireless Products

DIRECTV

VZW

Games

SaaS

MSN

Service Provider Telephony Products

SP Voice Mail Products

SP Broadband Products

Service Provider VOIP Products

Service Provider Products & Bundled Solutions

Partnerships

Orchestration Framework

SP Products

Service Mediation

User Profile

HSS

Call Logs

Subscriber

Contacts

Presence

Preferences

Wireline/Wireless

Incoming/Outgoing Call Events

Access Mediation

Presence

Server

Analytics

Integration

SIP

Server

CDMA, EVDO or LTE

POTS, DSL or FTTX

Consumer Devices

by Access Domain

Fixed

Mobile


  • Login