Reframing getting human needs on the national radar screen
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REFRAMING Getting Human Needs On the National Radar Screen PowerPoint PPT Presentation


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REFRAMING Getting Human Needs On the National Radar Screen. You Say…They Hear.

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REFRAMING Getting Human Needs On the National Radar Screen

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Reframing getting human needs on the national radar screen

REFRAMINGGetting Human Needs On the National Radar Screen

National Human Services Assembly 2014


Reframing getting human needs on the national radar screen

National Human Services Assembly 2014


Reframing getting human needs on the national radar screen

National Human Services Assembly 2014


Reframing getting human needs on the national radar screen

National Human Services Assembly 2014


Reframing getting human needs on the national radar screen

National Human Services Assembly 2014


Reframing getting human needs on the national radar screen

National Human Services Assembly 2014


You say they hear

You Say…They Hear

  • You say…Weare failing to do right by children and youth. Child poverty, youth homelessness, juvenile delinquency, and other complex challenges threaten the health and well-being of the next generation. Isn’t it time to invest more?

National Human Services Assembly 2014


Reframing getting human needs on the national radar screen

National Human Services Assembly 2014


Reframing getting human needs on the national radar screen

National Human Services Assembly 2014


Reframing tobacco

Reframing Tobacco

  • Smoking: Old Frame

  • Choice/Freedom

  • Individuals

  • Drug addiction/personal vice

  • Parents’ responsibility

  • Teens’ bad behavior

  • Vital industry

  • Protection: ‘Just say no’

  • Smoking: Reframed

  • Defective Product

  • Big Tobacco

  • Manipulation of addiction

  • Government responsibility

  • Big $ in politics/corruption

  • Deviant industry

  • Protection from advertising

CHANGE BEHAVIOR

CHANGE PUBLIC POLICIES

National Human Services Assembly 2014


Steps to reframing an issue

Steps to Reframing an Issue

Test

&

Validate

  • Problem

  • Map the Gaps

  • Defining Metaphors and Values

  • Test Tools

  • Messages and Toolkits

  • Disseminate and Integrate

  • Structure Reinvention

Sector Mobilization

We are here

National Human Services Assembly 2014


Reframing to reinvention

Reframing to Reinvention

National Human Services Assembly 2014


Contact

Contact:

  • Irv Katz

  • President & CEO

  • [email protected]

  • Bridget McCabe

  • Project Manager

  • [email protected]

National Human Services Assembly 2013


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