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Limited Brands Inc. Victoria's Secret. BY: Kaydee Kalman , Erica Kizer , Brittany Gadsden, Ashley Smith, & Gabrielle Camille. Management and Evolution of.

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Limited Brands Inc. Victoria's Secret

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Limited brands inc victoria s secret

Limited Brands Inc.Victoria's Secret

BY: KaydeeKalman, Erica Kizer, Brittany Gadsden, Ashley Smith, & Gabrielle Camille

Management and evolution of

Management and Evolution of.

  • Victoria's Secret was established in San Francisco during the early 1970's by Roy Raymond. The concept was to establish a cozy, inviting atmosphere similar to that of a Victorian boudouir.

  • Founded in 1963 in Columbus, Ohio, Limited Brands has evolved from an apparel-based specialty retailer to a $9 billion company focused on lingerie, beauty and personal care that makes customers feel sexy, sophisticated and forever young

  • Limited Brands' portfolio of businesses includes Victoria's Secret, Victoria's Secret PINK, Bath and Body Works, C.O. Bigelow, White Barn Candle Co., La Senza and Henri Bendel

External environmental organizational culture

External Environmental & Organizational Culture

  • Founder : Leslie H. Wexner

  • The guideline for our Code: do what's right - regardless of the circumstances. Review these points and commit to them. They are important to each of us and to the business as a whole. Our Code cannot, of course, anticipate every situation that might come up. If you ever have any questions concerning what is expected of you, ask

  • All associates, executive officers and directors of the company have the responsibility to read the Code; to comply with the letter and the spirit of the policies in it; and to seek guidance or report any possible violations following the procedures described at the end of the Code

Managerial decision making

Managerial Decision Making

  • We acknowledge our responsibility to deliver on this promise by providing high-quality, safe and effective products in all of our brands, including Victoria’s Secret, Bath & Body Works, PINK, Henri Bendel, White Barn Candle Company and La Senza

  • Vendors are selected based on their ability and commitment to meet our safety and quality standards, as well as follow our strict ethical, labor and environmental standards

Planning strategic management

Planning & Strategic Management

  • Limited Brands is pleased to offer a Direct Purchase and Dividend Reinvestment Plan (the "Plan") for the shares of common stock of Limited Brands, Incorporated ("LTD") through BNY Mellon Shareholder Services ("BNY Mellon"). The Plan, BuyDIRECT, provides a way to purchase shares of common stock directly from Limited Brands at the current market value

  • Direct Purchase Plan

    • Convenient Purchase Option

    • Automatic Dividend Reinvestment

    • Certificate or Book-Entry Ownership

    • Deposit of Certificated Shares

    • Direct Sale

Ethics corporate responsibility

Ethics & Corporate Responsibility

  • Our Environmental Responsibility

    • We believe in doing what is right in our industry, our community and our world. This includes conducting our business in an environmentally responsible way. To this end, we are always looking for ways to reduce our environmental impact. We are working to shrink our footprint through better natural resource management. We’re helping to reduce the demands on our forests by promoting sustainable materials in our catalogues. And we’re introducing programs to reduce our energy consumption and reduce or reuse materials whenever we can. Together with our manufacturers, suppliers, partners and customers, we’re helping to support a healthier planet.

  • We All Have The Ability To Give

    • Also embedded in our focus is a commitment to inclusion. As one of our company's core values, we understand, appreciate and leverage diversity to provide value for our customers, associates and shareholders

International management

International Management

  • Our brands are making critical inroads into Canada and the Middle East, and are currently exported to more than 80 countries around the world.

  • Future growth plans see our brands extending internationally like never before. The world is getting smaller, and the world of Limited Brands is getting bigger than ever.  Our international growth focuses on these growth strategies: 

    • Growth of La Senza

    • Expansion into Canada

    • Travel and Tourism 

    • Franchise Opportunities

    • Flagship Stores In Strategic Markets

    • Building On Victoria’s Secret Direct

Organizational management

Organizational Management

Grace Nichols

Leslie H Wexner

Dene Stratton

Olivier Spiner

Oliver Fryer

Human resources

Human Resources



  • Building relationships with minority and women owned businesses

  • Created the Supplier Diversity Program

    • Provides minority and women owned businesses with access and opportunity to compete on an equal basis with all other businesses



Executive Officers

Leslie H. WexnerChairman and Chief Executive OfficerMartyn R. RedgraveExecutive Vice President, Chief Administrative OfficerStuart BurgdoerferExecutive Vice President and Chief Financial OfficerDiane L. NealChief Executive Officer, Bath and Body WorksJane L. RamseyExecutive Vice President, Human ResourcesSharen Jester TurneyChief Executive Officer and President, Victoria's Secret Megabrand and Intimate Apparel

Motivation for performance

Motivation for Performance

  • We know it is our responsibility to ensure that our partners are in compliance with our standards. In order to do this, we have implemented a strategic internal audit process and are committed to providing our vendors opportunities for learning and development.

    • Internal Compliance Audits

    • Vendor Education

    • Vendor Qualification; Independent Production Services (IPS)

    • Multi-stakeholder Initiatives

  • Goals To Achieve

    • Limited Brands Internship

    • Driven by Passion. Guided by Values

    • The Customer Rules!

    • Inclusion Makes Us Stronger

    • It Matters How We Play the Game



  • Partners :

    • National Black MBA Association


    • Executive Leadership Council

    • National Urban League

    • National Council of La Raza

    • United Negro College Fund

  • Product Partners :

    • AATCC

    • ASTM

    • CSPA

    • IFRA

    • PCPC

    • RIFM



  • internal postings

    • Limited Brands is committed to building a family of the world's best fashion brands to create sustained growth of shareholder value in part by encouraging the ongoing professional and personal development of its associates.

Managerial control


Basic Store Facts

*As of January 30, 2010

Creating managing change

Creating & Managing Change

  • Making a Difference in Our Communities

    • Since its inception, the Limited Brands Foundation has invested nearly $100 million in our home office communities. The foundation is committed to supporting community programs that focus on empowering women, nurturing and mentoring children and improving education. Also embedded in our focus is a commitment to inclusion. Going hand in hand with our efforts to help improve education is our commitment to enriching the cultural arts.

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