SWITZERLAND
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SWITZERLAND. Do we need to manage the crisis (active), or let the crisis manage us (passive)??? What can we lose in Switzerland?. Switzerland – Facts & Figures. Population ~7 Million 26 Kantons 4 Languages (Hebrew not one of them!!!). Swiss Jewish Community – Facts & Figures.

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SWITZERLAND

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Switzerland

SWITZERLAND


Switzerland

Do we need to manage the crisis (active), or let the crisis manage us (passive)???What can we lose in Switzerland?


Switzerland facts figures

Switzerland – Facts & Figures

Population ~7 Million

26 Kantons

4 Languages (Hebrew not one of them!!!)


Swiss jewish community facts figures

Swiss Jewish Community – Facts & Figures

Jewish Population ~18,000 ~6,000 Housholds


Switzerland

KKL Schweiz


Switzerland

Income 2011

~ CHF 4,600,000

=~ US$ 5,000,000

Av. Jewish Community

CHF 255 p.c.

Av. Total Community

CHF 0.66 p.c.


Criticism examples

Criticism & Examples

8

Non-Jewish Donors (?)

  • Organisations / NGOs

  • Multiplicators (non-Jewish Media, private people)

Jewish Donors (?)

  • Organisations / NGOs

  • Community Members

  • Multiplicators (Jewish Media, professionals, private people)


Swot analysis from a communication perspective

SWOT Analysis (from a communication perspective)

9

Weaknesses

  • Re-active communication (El-Arakib)

  • Dependence on Israeli government*

  • Rich and well known organization = welcome target

  • Defensive position by KKL Jerusalem

  • Anti-Israeli mood in Swiss media

  • Negative coverage in Israel media

  • *) Duties defined in contract with ILA

Opportunities

  • Openness towards critics

  • Show the (true) facts

  • Support by third parties (e.g. Bedouins)

  • Alliances with other Zionist organizations

  • Targeted pro-active communication

Threats

  • Further allegations (right or wrong)

  • Internal disputes in KKL-JNF

  • Defamatory media campaign

  • Unsettledness of Swiss donors

Strengths

  • 110 years success story

  • Apolitical NGO

  • Active in environmental issues (not only in ISR)

  • Many projects (supported by KKL-CH)

  • .... amongst those many for Non-Jews

  • Broad donor base (Jews + Non-Jews)

  • Pure conscience


Swot analysis from a communication perspective1

SWOT Analysis (from a communication perspective)

10

Weaknesses

  • Re-active communication (El-Arakib)

  • Dependence on Israeli government*

  • Rich and well known organization = welcome target

  • Defensive position by KKL Jerusalem

  • Anti-Israeli mood in Swiss media

  • Negative coverage in Israel media

  • *) Duties defined in contract with ILA


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