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Greenwashing

Greenwashing. Smo 406. Introduction. DAVID TREBEC. SEX SELLS. And so does being environmentally friendly!!!!. jeopardy. The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. ANSWER. WHAT IS GREENWASHING!.

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Greenwashing

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  1. Greenwashing Smo 406

  2. Introduction • DAVID TREBEC

  3. SEX SELLS

  4. And so does being environmentally friendly!!!!

  5. jeopardy • The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service

  6. ANSWER • WHAT IS GREENWASHING!

  7. The Issues • What is greenwashing? • Contemporary issue • MAJ

  8. When The Green is Just Veener • Greenwashing article • background (has been building since the 70’s, most ppl have experienced it but don’t really know what it is) • Katieeeeeeeeeeee

  9. VOCAB • Goes w/ background info/katie

  10. Current TRENDS Pam (also examples of what companies/ppl are doing) Stats Quote from terra choice. Depth/frequency

  11. 6 sins of greenwashing • Sin of the hidden trade-off (Katie) • Sin of no proof (Dave G) • Sin of vagueness (Pam) • Sin of irrelevance (Dave M) • Sin of fibbing (Maj) • Sin of lesser of two evils (Mahalia) • Examples and information about the sin (not from the article)

  12. Sin of the hidden trade off

  13. Sin of no proof

  14. Sin of vagueness

  15. Sin of irrelevance

  16. Sin of fibbing

  17. Sin of lesser of two evils

  18. What are the ethical issues? (negz/Unethical) • False advertising (K) • Consumer confidence – misleading/deceiving consumers (K) • Taking advantage of the trend (Maj) • Undermines the existence of “green” products/companies (katie) • Regulation (Katie)

  19. Buyer Beware (Dave M) Adv’s • Why do companies actually do it? • Everyone else is doing it, value of ethical corp culture page 11/12 • There is no legislation/regulation • Consumer resp • Consumer pay more for green product • Market share/competition/better margins

  20. Related issues/ Bigger picture • Green parks, national (david, research) • Mislabelling – socially resp (Maj)Ethical branding

  21. Overcoming Greenwashing/ Preventive Measures (Mahalia) • Compelling story to go along with products = emerge as legitimate company? • Identify greenwashing, meet regulate it, standardize it. Consumer Index example. (comparable to health regulations) • Awareness

  22. “What if” situations • What are the extremes of this issue? • Come up with what ifs, all of us!

  23. Conclusion • Is it acceptable? • Break out question • Our conclusion • Bigger discussion

  24. Discussion Questions • Will advertisers who rely on “greenwash” end up damaging the products they are trying to sell? • Are there too environmental images and messages? • Are ppl switching off to green issues or are we able to make up our own minds without the help of advertisers?

  25. References/ appendices

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