What is Tyroo Media ?

2. What is Tyroo Media ? • Tyroo Media-Tyroo was started in 2007 and is India's leading digital media company that reaches over 22 Mn unique users in the country representing over 50% reach of India Internet. • It is represented by its businesses Tyroo Direct and Tyroo Audience. Tyroo Direct is the leader • In Digital performance media. It works with almost all major ecommerce and Internet based Businesses in India to drive results using its performance network of over 1000 publishers and Dynamic Re-targeting on display. • Tyroo Audience is a leader in digital rich media display advertising. It works with major digital Advertising brands and agencies. • Tyroo has worked with over 400 unique brands and 1800 campaigns. • Tyroo is headquartered in Gurgaon and have offices in Mumbai, Bangalore.

3. Tyroo History • In 2007 Tyroo lunched its presence in Delhi, Tyroo is India's leading digital ad network company. • In 2008, Tyroo & Yahoo Joint Venture happened. Tyroois the only startup in India funded by Yahoo! and the only company of its kind funded by them worldwide. Tyroo was chosen as one of India's top 25 hottest startups this year by Proto and among the top 10 'most interesting start-ups' by business daily, MintIt is represented by its businesses . • In 2011,Yahoo realigned with Xplorer Capital which is headed by Digital Industry Veterans (Keith Nilsson , Ettore Leale , David Gowdey ) • Tyroo Offices are in Gurgaon , Mumbai & Bangalore

4. Tyroo – Cost Per Lead This fee model provides a different answer to the dilemma of gathering and qualifying leads. It is widely known that outsourced lead generation services provide businesses with tonnes of benefits. With pay per lead, those benefits can be multiplied much to the advantage of these business owners. • Cost effectiveness • Effective time management • Light distribution of in-house operations • In-house stress free environment • Advanced processes for the sales cycle are initiated at a lesser time

5. Generate Leads Static Banners Flash Banners Text Links Mailers

6. End-to-End Program Management Tyroo Affiliate Management Platform Display E-mail/ Search Publishers Manager (Operated by Tyroo) Mobile Publishers Facebook /Search Program Development to Publisher Recruitment

7. Affiliate Manager- Responsibilities Promotion Guidelines – Development (Brand Identity Protection , Fraud Management Guidelines) Publisher Query Resolution / Technology Integration for replicating brand environment via Marketing Alliances Creative and communication development specific to Channel - Alignment of Channel to Marketing Calendar Publisher Approval from Recruited Tyroo Network base and loyalty program development

8. Tyroo Platform Team - Responsibilities Enforcement of Program Guidelines – Fraud Management, Ad Operations and Trafficking Sharing Techniques and developing training program to increase conversions on Affiliate Program Technology and Tools development , Eg. Deep Linking Widgets or RSS based catalogue generator which can help increase programs conversions Program’s Account Payable Management for 1000’s of vendors part of program

9. How We Deliver the Leads to Advertiser Mailer Activity on relevant Database Banner Advertisement on Portals By Running Text Links on Portals Tyroo Lead Tracking Platform/ Ad serving Platform(Direct Track) for 1st Level Leads filtration Tyroo Lead management System for second level Leads Filtration Clients LMS/ Email ID in Spreadsheet

10. Plan For Fashion Academy

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