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SWOT Analysis. Entrepreneurship Mr. Rodrigues. Sorry Bill…. Warren Buffet -- $62 B (not Jimmy) Carlos Slim Helú – $60 B Bill Gates -- $58 B. March 5, 2008 Forbes Magazine World’s Richest People announced that Microsoft’s Bill Gates is now 3 rd

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SWOT Analysis

Entrepreneurship

Mr. Rodrigues


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Sorry Bill…

  • Warren Buffet -- $62 B

  • (not Jimmy)

  • Carlos Slim Helú – $60 B

  • Bill Gates -- $58 B

  • March 5, 2008 Forbes Magazine World’s Richest People announced that Microsoft’s Bill Gates is now 3rd

  • Warren Buffet – CEO of Berkshire Hathaway is now #1


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SWOT Analysis

  • Strengths (internal)

  • Weaknesses (internal)

  • Opportunities (external)

  • Threats (external)


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Internal vs. External

  • Strengths and Weaknesses are considered internalfactors---meaning you as the business owner can control them. How you manage or market the business controls whether it is a strength or weakness

  • Opportunities and Threatsare considered external factors---meaning you have little control over them. It is your job as a business owner to respond appropriately


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  • Strengths

  • Resources, Assets, People

  • Experience, knowledge, data

  • Weaknesses

  • Reputation , Morale, commitment, leadership

  • Accreditations

  • Opportunities

  • Technology development and innovationSeasonal, weather, fashion influences

Threats

New technologiesPolitical effectsSeasonality, weather effectsLoss of key staff

Examples


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Look at some examples…

  • Use the following Hyperlink to explore some sample SWOTs

  • Marketing Teacher


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