One Team, One Emotional Cult Brand . THE MIGHTY ORGANIZATION. THE MIGHTY REDWOOD. Miracle on Ice!. The Lake Wobegon Effect. “Where the women are strong, the men are good looking and all the children are above average.”.
One Team, One Emotional Cult Brand.
Miracle on Ice!
The Lake Wobegon Effect
“Where the women are strong, the men are good looking and all the children are above average.”
Social scientist, David Myers’ textbook Social Psychology, (5th edition)
90% of business managers rated their performance
86% of workers in another study asserted they were “above average,” while only 1% rated themselves “below average”
60% of 829,000 high school seniors surveyed by the College Entrance Examination Board rated their “ability to get along with others” in the top 10%, while 25% claimed they were in the top 1%. None said they were “below average”
Bain & Company Study
A survey of nearly 400 companies found:
Nearly all of their senior executives liked to pat themselves on the back for their organizations’ treatment of customers.
Ninety-six percent said they were “focused” on the customer.
Eighty percent believed they delivered a “superior experience” to their customers.
Bain & Company Study continued…
A study of customers were asked to rate the providers of goods and services they bought from:
They gave only 8 percent of companies a superior rating!
Avoiding the Lake Wobegon Effect
Inspire, Impassion and Empower!
How long an employeestaysand how productive he or she is while they are there depends on their relationship with their immediate SUPERVISOR.
Why be a
Cult Brands want to improve the lives of others.
Cult Brands make people feel good about themselves.
Cult Brands enjoy
Cult Brands dare to be different.
First you must create a cult “Community”
A cult brand is the result of an extraordinary community, not an extraordinary product. It all starts with building a community.
What Motivates Us?
Learn, Grow, Reach
Our Fullest Potential
Low Emotional Needs
Safety, Security, Social Interaction
Food, Shelter, Clothing
- Dr. Abraham Maslow
“What we have here is a failure to Communicate”
How can we avoid communication BREAKDOWN?
Ray thinks Tom will succeed.
Ray thinks Tom will succeed. (It’s Ray, and no one else who thinks this.)
Ray thinks Tom will succeed. (Ray’s not entirely certain.)
Ray thinks Tom will succeed. (It’s Tom, and no one else.)
Ray thinks Tom will succeed. (Tom’s not succeeding now, but it will happen.)
Ray thinks Tom will succeed. (As opposed to fail.)
The Organization of the Future!
The organization of the future will have only two employees. A person and a dog. The person will be there to feed the dog. The dog will be there to keep the person from touching anything.
- Warren Bennis
Get to know your customers.
Turn on your Radar
19?? – 20??
“For it matters not, how much we own, the cars…the house…the cash…what matters is how we live and love…and how we spend our dash.”
- Linda Ellis