Sales Institute of Ireland Mobile Technology Event. Ger Corkery 7th Nov 2012. Who are Molson Coors. Leading global brewer with 19,500 employees*, 39 breweries*, and operations in more than 40 countries Diverse portfolio of more than 95 strategic and partner brands
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Sales Institute of IrelandMobile Technology Event
7th Nov 2012
Who are Molson Coors.
* Includes employees at all partially and wholly owned subsidiaries
What Sets Molson Coors Apart
Portfolio of Extraordinary Brands
Molson Coors in Ireland
So in Summary……
Molson Coors is a Global Brewer with “Big” ambitions & the Ireland Business Unit is set up to realise same…..
So how does mobile Technology help?
In summary, it improves the “Efficiencies & Effectiveness” of our people & how we do business.
I’m going focus on mobile technology from a field sales perspective for the balance of my presentation
Let’s remind ourselves of where we have come from….
Not very effective or efficient…..
Where are we at now?
Integrated Systems & technology solutions that are “fit for purpose”
Molson Coors Field Sales Team Technology
Molson Coors Field Sales System Overview
IntelliBrand from Wasptech Ltd.
Customer Info & Journey Planning
Field Data Capture
Digital Sales Folder & Customer Presentation Tool
Business / Personal Objective Sharing & Reporting
Notes / Tasks Capture & Reminders
Samsung Galaxy Tablet
Email & Communication
What get’s measured, get’s done…
Head Office / Management agree Objectives
Performance Reports are generated
Rep completes Structured Sales Call
Reports Identify Opportunities
FSS Questions / ProcessesDrive Behaviour in Outlet
Rep capturesData on Tablet / FSS
What we measure
Mobile Technology aids Management
Ultimately “Brilliant Execution” of high value interventions is the spearhead of our Business
Cost vs Benefits of mobile Technology
Mobile Technology sounds expensive, but is it really?