Ila Mehta is the Founder of Little Write Brain. Ila is a mother, she has two children and found the books written for kids to be too commercial. She envisioned a better way for parents and kids to interact and create their own story books tailored to each individual or family. It is a personal story book creation platform.
Ila Mehta is the Founder of Little Write Brain. Ila is a mother, she has two children and found the books written for kids to be too commercial. She envisioned a better way for parents and kids to interact and create their own story books tailored to each individual or family. It is a personal story book creation platform. It allows users to create and customize characters, choose a setting and write a story. It allows for a lot of customization in terms of design, style, and writing. When the book is done, it is paid for, bound and shipped to the author. Little Write Brain is already winning awards only 6 months after launch such as the Parent Tested Parent Approved Media Award.
MO:Small children and technology is a niche that isn’t talked about much in the greater scheme of the tech world. What have you learned about engaging small children online? Presumably one markets to the parents but attracts the kids. What sort of techniques have you used to balance your marketing efforts and engagement?Ila:I think that technology aimed at small children may not get much buzz in the tech world because the technology must be simple enough to be used by a very young learner – there is nothing tremendously fancy or slick about the technology behind LittleWriteBrain.com, or any other similar ‘edutainment’ site for that matter, compared to online media software used by adults. However, I have learned that technology development for this market can be quite tricky. It must be very simple to use. The interface needs to be eye-catching and it should be frustration-free for users with remarkably short attention spans. Believe me, adult Windows users and iPhone followers are far more tolerant of glitches and snags in technology than are small children, which is why the testing phase took such a long time.Parents have to like and trust the site before their children can have a chance to write online story.
MO:What are the challenges of running a startup with a family? How do you balance family life and the life of an entrepreneur?Ila:Managing a start-up is like having another child. You feel solely responsible for its care and sense an unceasing insecurity that you could always be doing more for it. I have been able to free up time mostly by outsourcing non-core activities to external partners, such as software maintenance, SEO marketing, and book printing and binding. For now, I am fully focused on customer relations and promotional activity. My husband is very supportive, which helps hugely.MO:What are your plans for Little Write Brain into the future? Are you adding more characters, stories, expanding your core offer?Ila Mehta:There are always ideas floating around. We could expand the list of physical features for each character. Or we can create an iPad app. Right now, the immediate goal is to promote the site, release more books and build a customer base.