T he Campaign

1. HM King of Spain Archbishop Desmond TutuSir Bob GeldofSir Ben KingsleyDavid Bowie Robbie WilliamsPaul McCartney Heather Mills McCartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan McGregorYoko Ono MobyClaudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana ReeveSusan Sarandon Sir Richard BransonDonna KaranHeidi Klum Joss StoneGillian Anderson Nicole Kidman Kaiser ChiefsCourteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger MooreGiorgio ArmaniMinnie Driver Green DayOzzy Osbourne SlashGwen StefaniPharrell WilliamsSnoop DoggDame Shirley Bassey The KillersPhil CollinsFranz Ferdinand Alan Rickman Scissor SistersStereophonicsThe ProdigyJodie Kidd Benicio del Toro John Travolta Whoopi GoldbergFoo Fighters McFly Naomi CampbellSir Steven Redgrave Deepak Chopra Adrien BrodyToni Collette Ringo Starr Ronnie Wood Annie LennoxAnjelica Huston Grayson Perry

2. The Campaign • The campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause • Over 400 celebrities in film, fashion, music and sport • Over 700 unique celebrity artworks: their symbol of hope, • handwritten message of hope, and signed self-portrait • Unique products inspired by celebrity artworks • Celebrity-supported gala dinners, auctions, concerts • Proceeds support celebrities’ chosen charities

3. Footwear Slipknot Apr 2007 The Prodigy Lemmy Kilminster Ozzy Osbourne Jan 2008 Limited edition sk8-hi’s and slip-ons Launched July 2006 1,600 stores across Europe

4. Backpacks The Prodigy Ozzy Osbourne Kaiser Chiefs Lemmy Kilminster The Hives Slash Limited edition backpacks Launched August 2006 1000 stores across Europe

5. Wristbands Slash Snoop Dogg Green Day Mastodom Nicko McBrain Ewan MacGregor Anthrax System of a Down Daron Malakian Serj Tankian David Bowie Ozzy Osbourne Lemmy Kilminster Franz Ferdinand Joss Stone HIM Mat Hoffman Paul McCartney Rob da bank McFly: Tom Fletcher Danny Jones Dougie Poynter Harry Judd The Kaiser Chiefs: Ricky Wilson The Killers: Brandon Flowers Mark Stoermer David Koening Ronnie Vanucci Scissor Sisters: Ana Matronic Jake Shears JJ Garden Paddy Boom 128 stores across UK 320 counter-top units

6. T-shirts Bloc Party The Doves Kaiser Chiefs Limited edition T-shirts and jeans Launched January 2007

7. T-shirts McFly Anjelica Huston Mel C George Clooney Sarah Ferguson Samuel L Jackson Grayson Perry Frederick Forsyth Annie Lennox Franz Ferdinand Laurence Fishburne Susan Sarandon David Bailey Heidi Klum Curt Smith Paul McCartney Paloma Picasso Penelope Cruz Phil Collins Lucy Liu Ringo Starr Slash 24 celebrity artwork T-shirts Launched 2006 680 stores in Japan

8. Ceramics Sir Roger Moore Sir Michael and Lady Shakira Caine Giorgio Armani Donna Karan George Clooney Nicole Kidman Ewan MacGregor David Bowie Minnie Driver Coldplay Samuel L Jackson Claudia Schiffer First 12 giftboxed mugs launched November 2006 worldwide

9. Cosmetics Sir Michael and Lady Shakira Caine Minnie Driver Special edition beauty boxes Launched Christmas 2005

10. Media Exposure

11. Jodie Kidd Paul Smith Giorgio Armani Toni Collette HOPE

12. Lucy Liu Jerry Hall Stereophonics Sir Roger Moore LOVE

13. Whoopi Goldberg The Ordinary Boys Suggs Lemar PEACE

14. Alan Rickman Gina McKee Bob Geldof Stella McCartney PLANET EARTH

15. Summary • High calibre cause-related marketing programme • Celebrity designs • Celebrity support / appearances • Instant PR generator • Fundraising campaign with integrity and credibility