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COMMUNICATIONS TASK FORCE (CTF)

Increase credibility, expertise reflection, and audience engagement through effective communication tools such as LinkedIn, website, face-to-face interactions, Facebook, print newsletter, events, Twitter, and press releases.

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COMMUNICATIONS TASK FORCE (CTF)

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  1. COMMUNICATIONS TASK FORCE (CTF)

  2. Tools • LinkedIn • Website • Face-to-face • Facebook • Print Newsletter • Events • Twitter • Press releases Communications Strategy Goal - Increase volume of communications that build credibility, reflect expertise, and foster audience engagement Build a Communications Team • Utilize unpaid interns • Train other staff COMM’S TEAM Maintain Contact Directory 01 Regular Report-Outs 05 • Private, public, gov’t • List by function • Track revisions • Provide at each • board meeting • Efforts and results • Keeps everyone involved REPORTING AUDIENCES 04 02 People-focused story telling • Humanize content for more engagement • Make factoids supplemental • Revamp stories for each audience 03 Collect Information • Board contributes • story ideas • Utilize OneDrive INFORMATION MESSAGING

  3. Workforce Matters – • Partner Edition • Sent January 10th • 263 people • 28% open rate…*maybe more. • Compare to: • 9.6% in May 2016 – Business News highlighting 4 business services initiatives that went to 261 contacts • 17.9% in January 2016 – Smart Series Talent Event by CleanTech group & our new website launch that went to 302 contacts • Next one goes out in April.

  4. 591 Followers • Up 12 for the quarter (2%) • This time last year: 488, Up 103 YOY (18%) Top Posts • Anthony selected for Leadership North Carolina • 1100 impressions • 30 interactions • Career Pathways • Stakeholder • Gathering • 1300 • 37 interactions

  5. Capitalareancworks.com • Just started tracking website traffic • Looking for trends • Contractors out there more • Adult Services data inconsistent • Looking at most viewed news posts

  6. Position Filled

  7. QUESTIONS?

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