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The Hinduja Group

The Hinduja Group. Gulf Worldwide. Gulf’s products are blended in 19 locations worldwide Sales and Marketing of the Gulf Brand are situated in more than 100 countries. Houghton International. Houghton was founded in 1865 HQ in Valley Forge, Philadelphia

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The Hinduja Group

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  1. The Hinduja Group

  2. Gulf Worldwide • Gulf’s products are blended in 19 locations worldwide • Sales and Marketing of the Gulf Brand are situated in more than 100 countries

  3. Houghton International • Houghton was founded in 1865 • HQ in Valley Forge, Philadelphia • Formulate and manufacture Metal Working Fluids globally, with a broad product offering • Market leaders in the industry with a top market share, serving 79 countries • Major customer base – over 15,000 worldwide Source: Kline & Company, Inc. – Metal Working Fluids 2011

  4. Gulf Oil Marine

  5. Gulf Oil Marine Mission A top tier supplier with a leading market share by 2018 Provision of a superior customer service, globally and 24/7 Innovative, sustainable lubrication and technical solutions for customers

  6. Gulf Oil Marine Worldwide - 2013

  7. Lubricants

  8. Major OEM Approvals

  9. Lubricants: Product Range and Route Gulf produces FOR Customers Industrial, Marine, Automotive

  10. Automotive

  11. Industrial

  12. Fuel Retail

  13. Global Service Stations Sweden Turkey Jordan Luxembourg Silverstone Circuit, UK Colombia

  14. Fuel Retail Licences

  15. Car Care

  16. Gulf and Motorsport History The Gulf brand is also renowned for its presence in motorsport, with over 70 years of history: 2008 to today Team Gulf - AMR 1968/69/75 Victory at Le Mans 1971 ‘Le Mans’ – cult classic is released 1989 Birth of McLaren Gulf 1964 Birth of the GT40 1969 Deal with Porsche

  17. Aston Martin Racing

  18. Gulf Racing

  19. Other Partnerships

  20. Social Media & Campaigns • Growing presence with over 1,600 fans • Livery competition attracted over 450 entries during the month • Promotion through Gulf and Aston Martin Racing Social Media • Pinterest boards created with entries, encouraging ideas

  21. PR Activity • 2013 PR Initiative – Road to Race Car • Focus on how Gulf’s partnership supports the team in its bid to win • Chief engineer provides the brief for journalists on Gulf’s lubricants development with the team • Featured in 20 print articles in 9 countries as well as global TV and online coverage

  22. Orange Disc

  23. Merchandise • The popular branding of Gulf has generated a cult of fans through merchandise (clothing, models, timepieces etc.) • A licensing agreement with Gulf is required as part of Gulf’s pan EU registration trademark – the first of its kind • GOI network can also be used promote these items further

  24. Thank you

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