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SK Communications : Introduction to company and services September 2009

SK Communications : Introduction to company and services September 2009. Organization Overview Service Overview Strategic Direction. Organization Overview. Internet Company, SK Communications Merged with Empas, a KOSDAQ listed company, as of Nov. 2007

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SK Communications : Introduction to company and services September 2009

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  1. SK Communications: Introduction to company and servicesSeptember 2009

  2. Organization Overview • Service Overview • Strategic Direction

  3. Organization Overview • Internet Company, SK Communications • Merged with Empas, a KOSDAQ listed company, as of Nov. 2007 • SK Telecom, the Major shareholder holds 64.8% of its shares • 1,025 employees as of July, 2009 • Nate, Internet Portal • Integrated wired &wireless service • Mobile phone decoration • (Ring tone, Ring-back tone, Video lettering) • Search • (Multimedia, ‘Nate knowledge’, • Semantic) • News, Mail • Pann (Bulletin Board) • Blog (Egloos), Club, Game • Cyworld, SNS • Mini Homepage • Gift Shop (Digital item shop) • Cyworld Music • Cyworld Blog, Club, Gwangjang • Minilife (3D SNS) • Mobile Cyworld • Global Cyworld China/Japan/USA/Taiwan/Vietnam • NateOn, Instant Messenger • Mail, SMS, MMS • Streaming Music • NateOn Phone (Internet Phone) • Mini Bank (Messenger Banking) • StockOn (Stock information, Stock trading) • Other Communications (SMS talk, TalkOn, Gifticon)

  4. Organization Overview • Service Overview • Strategic Direction

  5. Image search by color, size, object Video search by duration, source Nate • Service Overview Nate, a portal service, efficiently provides various quality entertainment contents with its own search technologies. • Registered Users: 25 million • Unique Visitors: 24.5 million E-Commerce * Source: Company (Aug 2009), KoreanClick (July 2009) Comics / Novel Fortune telling Mobile Contents Innovative search technology Providing innovative ways to search multimedia files

  6. Minihompy Digital Item Gift Connectivity My Minihompy Friend’s Minihompy Gift Shop Make Friends Club Cyworld • Service Overview Cyworld, a social networking service, provides users with the value of self-expression, relationship and participation based on the principle of people-focused service. • Registered Users: 24 million • Unique Visitors: 23.4 million • Coverage among 20s: 90% Where you are the main character of a story built around yourself * Source: Company (Aug 2009), KoreanClick (July 2009) People Relationships Participation Social Networking Personal Media Strengthen your friendships and express yourself with gift items Various tools to help build and maintain friendships Volunteer Programs in Cyworld Various ways to help the disadvantaged, including donation & volunteer programs

  7. NateOn • Service Overview NateOn has established a firm leading position in IM market of Korea staying well ahead of MSN messenger. • Accumulated Number of Users: 28.9 million • Unique Users: 16 million (5x MSN users) • Reach: 49.18% Cyworld Music Player * Source: Company (Aug 2009), KoreanClick (July 2009) 16.2 million Gifticon “March 2005” 2. Minihompy Integration Stock Information 3.5 million 1. Free SMS Service * Source: KoreanClick (Jan, 2009) 1. NateOn provides free SMS up to 100 per month for SK Telecom subscribers and 10 per month for others 2. Users are instantly notified of updates to their own and NateOn friends’ Minihompies on NateOn Minihompy & CyworldIntegration

  8. Other Services • Service Overview SK Communications operates other leading services in their own categories including blogging and e-learning. E-Learning Blog • Etoos offers innovative e-learning content for university preparation market • Spicus, a leading player in B2C online English education market, provides a variety of education contents and courses. • Egloos has differentiated itself from other blog services as a place that appeals to the most distinctive bloggers who produce higher quality contents with expert-level knowledge.

  9. Organization Overview • Service Overview • Strategic Direction

  10. Revamp Nate III. Strategic Direction Considering NATE’s brand power as a portal and expansion possibility to be a successful wire/wireless service, SK Communications decided to foster NATE as a competitive portal site by concentrating internal capabilities Directions of NATE Revamp Differentiate Search, Mail, News services 1 Necessary to offer differentiated service value to basic services such as search, mail, and news - Create more values on portal’s basic services by maximizing qualities of SK Communications’ service platforms. Strengthening NATE Portal Power Introduce NATE Connect & App. Store following open strategy 2 Necessary to secure new services that will induce users visits - Open platforms and develop differentiated services in which 3rd party content providers and technology developers can grow - Utilize SNS assets such as Cyworld’s Inch’ons and NateOn’s Birdies and develop new values - Introduce innovative new services combining NATE, Cyworld, and NateOn’s core values

  11. Strategic Actions III. Strategic Direction Utilizing company's core assets: SK communications will execute 4 strategic actions for differentiations. 4 Strategic Actions Core Assets Enhanced Portal 1 Open Platform Structure Search 2 Trustworthy & Clean Culture News Open Market 3 SNS Life Contents Innovative Search Commuication 4 Convergence Expansion

  12. Open Platform Structure III. Strategic Direction Reposition NATE/CYWORLD with innovative Open Social Platform technology for providing new user experiences on NATE/CYWORLD NATEconnect AppStore NATE ID Application (Apps) 1 3 Expand application of Nate ID & Billing System Applications developed by 3rd party developers Open API 2 Attract external contents, notification from external services

  13. Open Platform Structure III. Strategic Direction Scheduled to launch on September 30, AppStore is an open market application platform on which (1) SK Communications shares Apps API, (2) developers provide Apps, and (3) users selectively add and use Apps Develop & provide Apps Developers Distribution of Apps on NATE AppStore SK Comms API for Apps development Select & use Apps Share Apps with 1-chons on Minihompy Users

  14. XXXhas recommendedXXXX Aoos! Open Platform Structure III. Strategic Direction With AppStore, developers will have an access to users of websites adopting OpenSocial and leverage Dotori payment system and distribution platform provided by SK Communications SK Comms. Benefits OpenSocial Benefits Distribution through NateOn Dotori payment API • AppStore is adopting OpenSocial API, a common API for social applications across multiple websites • Developers can easily adapt their applications for other major services adopting OpenSocial • Activity feeds will be distributed through SK Comms’ multiple platform including NateOn IM • Cyworld will provide Dotori payment API to developers who want to sell digital items in their Apps

  15. Thank you ! • If you have any questions, please contact • PR related: Sam Myungsnmyung2180@skcomms.co.kr • AppStore related: Dyne Lee dynelee@skcomms.co.kr

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