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To: MARBO FOODS Belgrade

To: MARBO FOODS Belgrade. Short introduction. Prepared by LUIGI IONESCU Manager. 1. 09/17/100. The big picture. To build distribution for selected quality Yugoslav products in Romania

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To: MARBO FOODS Belgrade

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  1. To: MARBO FOODS Belgrade

  2. Short introduction Prepared by LUIGI IONESCU Manager 1 09/17/100

  3. The big picture • To build distribution for selected quality Yugoslav products in Romania • Create and maintain a competitive advantage through continuous replenishment, superior in-store presence and competitive pricing 2 09/17/100

  4. Opportunities • Romania: • 23 millions population • over 200,000 stores • Romanian trade is settled, active and working, and therefore prepared for direct distribution • Yugoslavia shelf prices are lower (up to 70% on some products) than similar products shelf prices in Romania • Yugoslav products are not totally unknown to the Romanian consumer, and overall are perceived as highly qualitative • You have good production capacities 4 09/17/100

  5. Luigi Ionescu -background • In the last 7 years I worked for Procter & Gamble - selling and distributing consumer goods - starting as a Sales Rep and reaching the Regional Sales Manager position • I was responsible for a third of the country, and worked in 5 different regions. • I managed both P&G and Interbrands (P&G unique distributor) people and business • I’m quite knowledgeable about the Romanian trade, and I have good direct personal contacts with most big wholesalers. • In nutshell, I believe I’m qualified enough and got the know how, reputation and expertise, to build a new distribution structure in Romania 5 09/17/100

  6. The plan & succession of steps • Find and qualify Yugoslav manufacturers of consumer goods, interested in exporting in Romania • Test their products in the Romanian Market • If test proven successful, start building a coherent distribution, based on both wholesale and direct distribution (distribution with vehicles); build and design all the supporting systems • Consolidate the range of products and suppliers as to have a sustainable advantage in a high competitive market 6 09/17/100

  7. How it will work • Quick and rough market research • Start gross export and selling to several important wholesalers/ distributors • Final shelf prices - in the absence of any forma of advertising - should be competitive/ cheaper than the similar already existing • Build distribution gradually for the products proven to have potential 7 09/17/100

  8. Let’s try! • We can find and qualify interested customers for you in Romania • We can help/ facilitate the procedures for importing required by the Romanian law • You can have a first feedback on what is the export potential of your products for the Romanian market • We can cover our risks and costs • We can start immediately, as to take advantage of the peak consuming season before the Christmas

  9. What we want to talk with you • Your products and packaging range • Pricing / competitively • Legal matters • Financial arrangements • Delivery terms • Timing

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