Social Media

1. Social Media For Credit Unions

2. Overview • Social Media for Credit Unions? • Facebook – Getting Started • Adding content • Promoting • Advertising • Summary W E L O O K A T T H I N G S D I F F E R E N T L Y

3. Social Media at Credit Unions?

4. Yes! CUs are uniquely positioned for social media. • We all want to attract younger members – the vast majority are now are engaged with social media. • CUs have the right message. We have the right ethos. People are looking for alternatives to mainstream banks • We just need to get this message out to the masses; to get out and shake it up with them. W E L O O K A T T H I N G S D I F F E R E N T L Y

5. Yes! People expect their CU to interact with them on a more personal level. • Social media provides us the opportunity to reach people with our message and to actually demonstrate our commitment to them (and have a great audience to witness it!) • It’s free to set-up and a huge opportunity. W E L O O K A T T H I N G S D I F F E R E N T L Y

6. www.doyoufint.com

16. facebook – getting started

17. what is facebook? • Facebook is a social network service • A tool for connecting people with those around them • Provides the opportunity for your members to experience the • personality of your Credit Union online • As a marketer, you can use Facebook to expand your • online footprint and engage with members directly • Here are the statistics about Facebook in Ireland: • 1.58m is the number of monthly active Users in Ireland • 124 is the average number of friends on Facebook in Ireland • Over 467k users access Facebook on mobile in Ireland.

18. benefits of facebook • Visibility in the search engines (Google, Bing, Yahoo, etc..) • Customised URL – www.facebook.com/username • Add customised content • All tabs have specific URL’s so you can drive targeted traffic to them • Engage with members directly • New member acquisition • Current member outreach W E L O O K A T T H I N G S D I F F E R E N T L Y

19. profile vs. pages • Profiles are meant for people • Pages are meant for businesses • Differences between Business Pages and Personal Profiles: • 1) Pages allow for multiple administrators to help manage the account • 2) Pages are, by default, public and will rank in Facebook and public search results • 3) Pages are split into different categories (local businesses, brands, musicians,…) that help you get listed in more relevant search results • 4) Personal profiles have friends, requiring mutual acceptance while anyone can become a fan of your Page • 5) Pages allow pictures, videos, discussion board, applications, wall posts, groups and other interactive elements.

20. www.facebook.com/creditunion.ie

21. www.facebook.com

31. Adding Content

32. add credit union info • Easy to update • Credit Union logo • Credit Union information • Images • Videos • Events • Blog feeds (RSS) • Proof your Page • Publish your Page W E L O O K A T T H I N G S D I F F E R E N T L Y

33. maximise branding 520 x 480 pixels 200 x 600 pixels max

34. credit union info

35. add apps

36. Posting to your wall • Ask questions • Create content your audience will want to share • Encourage your audience To participate • Create a solid content plan and stick with it • Be consistent • Transparency - Let your members in to show your humanity • Connect - Be the conduit between your audience and valuable content and resources • Relevance – Before you link to content make sure it’s relevant and adds value to your audience

38. Promoting

39. 10 ways to leverage your profile • Add it to your email footer • Mention it on your voicemail • Include in your newsletter • Reference it in your TV, radio or print ads and appearances • Link to it from your website • Include it in other social network profiles • Print it on your mail • Print it on your business card • Add it to your offline print materials • Add it to instore promotions W E L O O K A T T H I N G S D I F F E R E N T L Y

40. getting some fans • “Like” other Credit Union pages • Add other Credit Union Facebook pages to your favourite pages and hopefully they’ll reciprocate this. • Send an email • Send a short email to your business contacts asking them to check out your company's Facebook page and give them a link.  • Be compelling • You will have greater results in gaining fans if you give them a compelling reason to be a fan, e.g. tip of the week, special offers, etc. • Paid promotion (Advertising) • You can always try a paid promotion. Click on the “Find New Fans” tab at http://www.facebook.com/pages/learn.php W E L O O K A T T H I N G S D I F F E R E N T L Y

41. Advertising

43. targeting • By location (Country, City, town) • Demographics • Age • Sex • Relationships • Interests • Education/Work • Facebook Connection/Keywords • More specific text in your ad • Realtime results showing you approximately how many people will be targeted.

44. creating your ad • Keep it simple • Use your Credit Union name/ Narrow in on subject • Avoid long sentences • Strong call to action • Eye catching image (avoid logos) W E L O O K A T T H I N G S D I F F E R E N T L Y

45. Summary

46. “how to” summary • Sign up or log in to Facebook • Go to http://www.facebook.com/pages • Click on Create a Page • Select Local Business or Company category • Select type of category andenter your credit union name • Create account and verify • Add content • Publish your page • Get 25 fans & pick a customised URL name • Promote, update, ENGAGE! W E L O O K A T T H I N G S D I F F E R E N T L Y

47. Examples

48. Thurles Credit Union

49. Clondalkin Credit Union

50. Newington Credit Union