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Branding Opportunities @ McDonald’s

Branding Opportunities @ McDonald’s. McDonald’s As A Medium. The Largest QSR chain with highest brand recall. Most preferred family destination. Relaxed & Receptive Audience. Targeted, No waste media. Numbers Speak For Themselves.

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Branding Opportunities @ McDonald’s

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  1. Branding Opportunities @ McDonald’s

  2. McDonald’s As A Medium • The Largest QSR chain with highest brand recall. • Most preferred family destination. • Relaxed & Receptive Audience • Targeted, No waste media.

  3. Numbers Speak For Themselves Average time spent: 20 mins eating and observing surroundings. • 2500 to 3000 footfalls/restaurant/day on an average. Average visits per month in McDonald’s is 2.2 • 55% SEC A : 45% SEC B. Most unbiased with 55:45 M/F ratio.

  4. McDonald’s India Network A total of 213 outlets across India. 80% of the outlets are in the top 10 cities North & East stores are governed by Connaught Plaza Restaurants Pvt. Ltd. South & West stores are governed by Hard Castle Restaurants Pvt. Ltd.

  5. Branding Options Activation • Product Display Happy Meal Association • Translite Counter Panel • Standee

  6. Branding Options • Poster/Wall Mount Tray Mats • Inserts Tent Cards • Dropbox Danglers

  7. “I’m lovin it” Associations

  8. Case Study – Maruti Suzuki EECO Campaign Objective: To drive consumer engagement & loyalty through a brand building exercise. Solution: The activity was executed across all McDonald’s stores in India. A contest theme was designed i.e. “EECO Happy Family Contest” wherein the lucky winners would win a brand new Maruti Suzuki EECO. Posters, Tent Cards, Table Mats, Danglers, Contest Forms, Drop Boxes, Menu Translite, CRT were the chosen collaterals for the activity . Result: The activity was a huge success as a lot of leads were generated through the contest. The client was really satisfied in his visit to some of the stores.

  9. Case Study – Samsung Galaxy Note Campaign Objective: To build high levels of awareness for the new phone along with direct consumer experiences. Solution: The activity was executed across top 10 cities in 178 outlets. A manned kiosk was used as a platform to give out product demos. Result: A whopping 6,58,863 demos + leads were accounted for.

  10. Case Study – Dettol Campaign Objective: To create awareness about Dettol Hand wash and healthy eating habits. Solution: Tray Mats were used to remind people for washing hands before eating. A complete branding zone was created inside the outlets with the help of Posters, Tent Cards & Tray Mats. Dettol hand wash dispensers were also kept inside the washrooms. Result: It worked as a highly effective medium for deploying the message of healthy eating habits. There was a perfect sync between the message “hand wash” and the destination “McDonald’s”.

  11. Our Process

  12. www.brandstand.in

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