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Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council

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Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council. MARKETING ECOTOURISM. Regional Natural Assets Register Web Site for Tropical North Queensland. Ecotourism a Brief History:.

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Ecotourism Association of Australia Presentation for theNational Conference November 2000

by

Cr. Ann Bunnell

Deputy Mayor

Townsville City Council

marketing ecotourism

MARKETING ECOTOURISM

Regional Natural Assets Register Web Site for Tropical North Queensland

urban development v s wetland preservation

Ecotourism a Brief History:

Urban Development v.s. Wetland Preservation
  • 20 years BP: no mechanisms for preservation at local government level
  • 7 years BP: Creation of an Environmental Planning Unit
  • The Present: Townsville Ecotourism Strategy 2000
political will the path toward sustainability

Ecotourism a Brief History:

POLITICAL WILL: The Path toward Sustainability
  • Funding
  • Commitment
  • Community Consultation
  • Townsville Ecotourism Strategy
  • Regional Council Associations
community recommendations

Ecotourism a Brief History:

COMMUNITY RECOMMENDATIONS:
  • Facilitate locally in co-operation with local RTA and TQ
  • Foster Private/Public Partnerships
  • Develop “Stakeholder Clusters”
regional strengths environmental cultural assets4

Ecotourism a Brief History:

REGIONAL STRENGTHS:Environmental & Cultural Assets
  • Significant Indigenous Community
  • Diverse Multicultural Population
regional strengths environmental cultural assets6

Ecotourism a Brief History:

REGIONAL STRENGTHS:Environmental & Cultural Assets
  • World Famous Shipwrecks

wreck of S/S AdelaideSouth Coast of Magnetic Island

the townsville ecotourism strategy

Ecotourism a Brief History:

The Townsville Ecotourism Strategy
  • Focus on Education & Interpretation
  • An Economic Vehicle for Preserving Natural & Cultural Assets
  • Well Suited for Human & Infrastructure Resources of the Region
  • Creation of a Significant New Industry for the Region
ecotourism strategy implementation

Ecotourism a Brief History:

Ecotourism Strategy Implementation
  • Facilitate locally in co-operation with local RTA and TQ and Commonwealth
  • Successful Joint Submission to the Commonwealth Regional On-line Tourism Project
using the web to educate

Ecotourism Strategy: Web Marketing

Using the Web to Educate

The RTOP Natural Assets

Register Database Web Site

Target Markets:

  • Educational Users
  • Birdwatchers
  • Backpackers
  • Naturalists
  • Potential International Visitors
the townsville ecotourism strategy1

Ecotourism a Brief History:

The Townsville Ecotourism Strategy

Hurdles to Overcome

  • Geographically Placing the Region
  • Developing and Appreciation of the Significance of Tropical Savannas
slide19

Ecotourism Strategy: Using the Web to Educate

  • Pinpointing The Region’s Geographic Location
using the web to educate1

Ecotourism Strategy: Web Marketing

Using the Web to Educate
  • Developing an Understanding of Habitat Diversity in the Region
  • Developing an Understanding of Dry Tropical Savanna Habitats

Photo courtesy Susan Wright

the regional tourism authority web site

Townsville Enterprise Web Site

Regional Tourism Association Sub Web

The Regional Tourism Authority Web Site

Web User

TCC Web Site

Townsville City Council Server

Natural Assets Data Base

Hinchinbrook Shire

Burdekin Shire

Cardwell Shire

City of Townsville

City of Thuringowa

web interface how it works

The Natural Assets Data Base Web Site

Web Interface: How It Works

Web User

TEL Web Site

TCC Web Site

Interactive Query Form

Natural Assets Data Base

Active Server Page Report

data base structure

The Natural Assets Data Base Web Site

Data Base Structure

Fish & Marine

Accommodation

Events

Primary Table: LOCATION

Base Tables

Birds

Habitats

Additional Tables

Vegetation

Reptiles

Shires

Links

Tour Operators

Organizations

summary

SUMMARY:

  • Objective of Local Ecotourism Strategy
  • Collaboration: RTA TQ and RTOP
  • Collaboration between Shires/Cities
  • Documents the Townsville Experience

Marketing Ecotourism a: Regional Natural Assets Register Web Site

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