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Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Ma

Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council. MARKETING ECOTOURISM. Regional Natural Assets Register Web Site for Tropical North Queensland. Ecotourism a Brief History:.

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Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Ma

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  1. Ecotourism Association of Australia Presentation for theNational Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council

  2. MARKETING ECOTOURISM Regional Natural Assets Register Web Site for Tropical North Queensland

  3. Ecotourism a Brief History: Urban Development v.s. Wetland Preservation • 20 years BP: no mechanisms for preservation at local government level • 7 years BP: Creation of an Environmental Planning Unit • The Present: Townsville Ecotourism Strategy 2000

  4. Ecotourism a Brief History: POLITICAL WILL: The Path toward Sustainability • Funding • Commitment • Community Consultation • Townsville Ecotourism Strategy • Regional Council Associations

  5. Ecotourism a Brief History: COMMUNITY RECOMMENDATIONS: • Facilitate locally in co-operation with local RTA and TQ • Foster Private/Public Partnerships • Develop “Stakeholder Clusters”

  6. Ecotourism a Brief History: REGIONAL STRENGTHS:Environmental & Cultural Assets • Monsoonal Savanna

  7. Ecotourism a Brief History: REGIONAL STRENGTHS:Environmental & Cultural Assets • Wet Tropics World Heritage Rainforests

  8. Ecotourism a Brief History: REGIONAL STRENGTHS:Environmental & Cultural Assets • Extensive World Class Wetlands

  9. Ecotourism a Brief History: REGIONAL STRENGTHS: Environmental & Cultural Assets • World Heritage Marine Habitats

  10. Ecotourism a Brief History: REGIONAL STRENGTHS:Environmental & Cultural Assets • Significant Indigenous Community • Diverse Multicultural Population

  11. Ecotourism a Brief History: REGIONAL STRENGTHS: Environmental & Cultural Assets • Significant Maritime Heritage

  12. Ecotourism a Brief History: REGIONAL STRENGTHS:Environmental & Cultural Assets • World Famous Shipwrecks wreck of S/S AdelaideSouth Coast of Magnetic Island

  13. Ecotourism a Brief History: REGIONAL STRENGTHS:Environmental & Cultural Assets • Heritage Architecture Photo courtesy Susan Wright

  14. Ecotourism a Brief History: The Townsville Ecotourism Strategy • Focus on Education & Interpretation • An Economic Vehicle for Preserving Natural & Cultural Assets • Well Suited for Human & Infrastructure Resources of the Region • Creation of a Significant New Industry for the Region

  15. Ecotourism a Brief History: Ecotourism Strategy Implementation • Facilitate locally in co-operation with local RTA and TQ and Commonwealth • Successful Joint Submission to the Commonwealth Regional On-line Tourism Project

  16. Ecotourism Strategy: Web Marketing Using the Web to Educate The RTOP Natural Assets Register Database Web Site Target Markets: • Educational Users • Birdwatchers • Backpackers • Naturalists • Potential International Visitors

  17. Ecotourism a Brief History: The Townsville Ecotourism Strategy Hurdles to Overcome • Geographically Placing the Region • Developing and Appreciation of the Significance of Tropical Savannas

  18. Ecotourism Strategy: Using the Web to Educate • Pinpointing The Region’s Geographic Location

  19. Ecotourism Strategy: Web Marketing Using the Web to Educate • Developing an Understanding of Habitat Diversity in the Region • Developing an Understanding of Dry Tropical Savanna Habitats Photo courtesy Susan Wright

  20. Townsville Enterprise Web Site Regional Tourism Association Sub Web The Regional Tourism Authority Web Site Web User TCC Web Site Townsville City Council Server Natural Assets Data Base Hinchinbrook Shire Burdekin Shire Cardwell Shire City of Townsville City of Thuringowa

  21. The Natural Assets Data Base Web Site Web Interface: How It Works Web User TEL Web Site TCC Web Site Interactive Query Form Natural Assets Data Base Active Server Page Report

  22. The Natural Assets Data Base Web Site Data Base Structure Fish & Marine Accommodation Events Primary Table: LOCATION Base Tables Birds Habitats Additional Tables Vegetation Reptiles Shires Links Tour Operators Organizations

  23. The Natural Assets Data Base Web Site Interface Operation

  24. The Natural Assets Data Base Web Site Interface Entry Page

  25. The Natural Assets Data Base Web Site Interface Entry Page

  26. The Natural Assets Data Base Web Site Fish/Marine Search Form

  27. The Natural Assets Data Base Web Site Search Result: “Bara”

  28. The Natural Assets Data Base Web Site Interface Operation

  29. SUMMARY: • Objective of Local Ecotourism Strategy • Collaboration: RTA TQ and RTOP • Collaboration between Shires/Cities • Documents the Townsville Experience Marketing Ecotourism a: Regional Natural Assets Register Web Site

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