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Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council PowerPoint PPT Presentation


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Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council. MARKETING ECOTOURISM. Regional Natural Assets Register Web Site for Tropical North Queensland. Ecotourism a Brief History:.

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Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council

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Ecotourism association of australia presentation for the national conference november 2000 by cr ann bunnell deputy may

Ecotourism Association of Australia Presentation for theNational Conference November 2000

by

Cr. Ann Bunnell

Deputy Mayor

Townsville City Council


Marketing ecotourism

MARKETING ECOTOURISM

Regional Natural Assets Register Web Site for Tropical North Queensland


Urban development v s wetland preservation

Ecotourism a Brief History:

Urban Development v.s. Wetland Preservation

  • 20 years BP: no mechanisms for preservation at local government level

  • 7 years BP: Creation of an Environmental Planning Unit

  • The Present: Townsville Ecotourism Strategy 2000


Political will the path toward sustainability

Ecotourism a Brief History:

POLITICAL WILL: The Path toward Sustainability

  • Funding

  • Commitment

  • Community Consultation

  • Townsville Ecotourism Strategy

  • Regional Council Associations


Community recommendations

Ecotourism a Brief History:

COMMUNITY RECOMMENDATIONS:

  • Facilitate locally in co-operation with local RTA and TQ

  • Foster Private/Public Partnerships

  • Develop “Stakeholder Clusters”


Regional strengths environmental cultural assets

Ecotourism a Brief History:

REGIONAL STRENGTHS:Environmental & Cultural Assets

  • Monsoonal Savanna


Regional strengths environmental cultural assets1

Ecotourism a Brief History:

REGIONAL STRENGTHS:Environmental & Cultural Assets

  • Wet Tropics World Heritage Rainforests


Regional strengths environmental cultural assets2

Ecotourism a Brief History:

REGIONAL STRENGTHS:Environmental & Cultural Assets

  • Extensive World Class Wetlands


Regional strengths environmental cultural assets3

Ecotourism a Brief History:

REGIONAL STRENGTHS: Environmental & Cultural Assets

  • World Heritage Marine Habitats


Regional strengths environmental cultural assets4

Ecotourism a Brief History:

REGIONAL STRENGTHS:Environmental & Cultural Assets

  • Significant Indigenous Community

  • Diverse Multicultural Population


Regional strengths environmental cultural assets5

Ecotourism a Brief History:

REGIONAL STRENGTHS: Environmental & Cultural Assets

  • Significant Maritime Heritage


Regional strengths environmental cultural assets6

Ecotourism a Brief History:

REGIONAL STRENGTHS:Environmental & Cultural Assets

  • World Famous Shipwrecks

wreck of S/S AdelaideSouth Coast of Magnetic Island


Regional strengths environmental cultural assets7

Ecotourism a Brief History:

REGIONAL STRENGTHS:Environmental & Cultural Assets

  • Heritage Architecture

Photo courtesy Susan Wright


The townsville ecotourism strategy

Ecotourism a Brief History:

The Townsville Ecotourism Strategy

  • Focus on Education & Interpretation

  • An Economic Vehicle for Preserving Natural & Cultural Assets

  • Well Suited for Human & Infrastructure Resources of the Region

  • Creation of a Significant New Industry for the Region


Ecotourism strategy implementation

Ecotourism a Brief History:

Ecotourism Strategy Implementation

  • Facilitate locally in co-operation with local RTA and TQ and Commonwealth

  • Successful Joint Submission to the Commonwealth Regional On-line Tourism Project


Using the web to educate

Ecotourism Strategy: Web Marketing

Using the Web to Educate

The RTOP Natural Assets

Register Database Web Site

Target Markets:

  • Educational Users

  • Birdwatchers

  • Backpackers

  • Naturalists

  • Potential International Visitors


The townsville ecotourism strategy1

Ecotourism a Brief History:

The Townsville Ecotourism Strategy

Hurdles to Overcome

  • Geographically Placing the Region

  • Developing and Appreciation of the Significance of Tropical Savannas


Ecotourism association of australia presentation for the national conference november 2000 by cr ann bunnell deputy may

Ecotourism Strategy: Using the Web to Educate

  • Pinpointing The Region’s Geographic Location


Using the web to educate1

Ecotourism Strategy: Web Marketing

Using the Web to Educate

  • Developing an Understanding of Habitat Diversity in the Region

  • Developing an Understanding of Dry Tropical Savanna Habitats

Photo courtesy Susan Wright


The regional tourism authority web site

Townsville Enterprise Web Site

Regional Tourism Association Sub Web

The Regional Tourism Authority Web Site

Web User

TCC Web Site

Townsville City Council Server

Natural Assets Data Base

Hinchinbrook Shire

Burdekin Shire

Cardwell Shire

City of Townsville

City of Thuringowa


Web interface how it works

The Natural Assets Data Base Web Site

Web Interface: How It Works

Web User

TEL Web Site

TCC Web Site

Interactive Query Form

Natural Assets Data Base

Active Server Page Report


Data base structure

The Natural Assets Data Base Web Site

Data Base Structure

Fish & Marine

Accommodation

Events

Primary Table: LOCATION

Base Tables

Birds

Habitats

Additional Tables

Vegetation

Reptiles

Shires

Links

Tour Operators

Organizations


Interface operation

The Natural Assets Data Base Web Site

Interface Operation


Interface entry page

The Natural Assets Data Base Web Site

Interface Entry Page


Interface entry page1

The Natural Assets Data Base Web Site

Interface Entry Page


Fish marine search form

The Natural Assets Data Base Web Site

Fish/Marine Search Form


Search result bara

The Natural Assets Data Base Web Site

Search Result: “Bara”


Interface operation1

The Natural Assets Data Base Web Site

Interface Operation


Summary

SUMMARY:

  • Objective of Local Ecotourism Strategy

  • Collaboration: RTA TQ and RTOP

  • Collaboration between Shires/Cities

  • Documents the Townsville Experience

Marketing Ecotourism a: Regional Natural Assets Register Web Site


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