Online Audience Targeting. 2014 V12 Group Digital. Multi-source file of response & compiled data. 110 Million US Households. 67 Million ePostal Records. 128 Million Phone Records. Over 260 Specific Data Fields. 1,000 Census Variables (ZIP & CRRT level). V12 Group Data.
Online Audience Targeting
V12 Group Digital
Multi-source file of response & compiled data
110 Million US Households
67 Million ePostal Records
128 Million Phone Records
Over 260 Specific Data Fields
1,000 Census Variables (ZIP & CRRT level)
V12 GROUP QUICK FACTS
V12 Group’s file is built from more than 40 compiled and proprietary data sources.
To ensure accurate targeting we combine postal, email, phone, and mobile data, as well as hundreds of selectors to improve targeting.
Data Quality and Verification
208 Million Consumer Records
V12 Group categorizes the data into 12 categories. With over 900 audience segments, V12 Group can help you reach the most relevant online audience or combine segments to create custom profiles.
Built from more than 40 compiled and proprietary data sources, V12 Group ensures accurate targeting.
V12 Group works with a large network of match partners that match consumers to anonymous cookies.
As consumers self-identify via email or postal address on a match partners site, the match is made, and all PII is stripped from the cookie. The cookie is then loaded with all pre-identified segments (i.e. Audi Driver, DIYer, etc.) the consumer was scored into offline, and sent to our partners for online audience targeting. V12 Group has 100mm US consumers online.
Rewards Card Holder
By Budget Range
After-Market Repair Profile
Read World News/Politics
Interest in Cooking
Satellite TV owners
LIFESTYLES & PURSUITS
SPORTS & FITNESS
Sports - General
Interest in Fishing
Interest in Hockey
Interest in Tennis
Likes Boating/ Sailing
Mail Order Children’s Product
Mail Order Clothing
Mail Order Cosmetics
Mail Order DVD Opportunity Seeker/Self
Diet & Weight Loss
Health & Beauty Product
Plus Size Clothing
Owns A Warehouse Membership
Comcast Internet Users
Verizon Internet Users
Collect Special Foods
Infants & Toddlers
High School Kids
Arts & Crafts
Do It Yourselfers
Owns a Cat
Owns a Dog
Presence of Children
Presence of Adults
Medium Home Value
Silent Generation (64-79)
Generation "X" (27-42)
COMMUNITY & LANGUAGE
Income < $30K
Income > $100K
Bank Card Holder
Credit Card Holder
Retail Card Holder
Wealth Top 10%
Wealth Top 20%
Wealth Top 30%
Wealth Top 50%
Owns a Premium American
Owns a Discover Card
Owns a Premium Store or
Owns a Premium Visa or
Owns a Regular Amex Owns a Standard Retail
Owns Mutual Funds
Owns Stocks or Bonds
Adjustable Mortgage Interest
Balloon Mortgage Interest
Fixed Mortgage Interest
TYPES & AUDIENCES
Information Gathering Type
Social Media Users
Household Decision Makers
Status Conscious Luxury Buyers
Professional Online Network Users
Likely Twitter Users
OTC Medicine/Cough & Cold
Oral Care/Shaving/Skin Care
Pet Food/Treats/General Pet
Side Dishes/Prepared Meals/Produce
Household Cleaners/Laundry/Food Storage
Manager / Marketing
Broker / Stock Trader
Real Estate Agent /
Professional Driver /
Dental Assistant /
Pharmacist / Pharmacy
Therapist - Physical /
Retired / Pensioner
Army / Navy Credit Union Trades
Nurse (RN / LPN)
Social Worker/Case Worker
PYCO Personality Profiles use a proprietary process that pairs a consumer’s name and postal address with hundreds of different data points to assign a highly accurate personality type.
Is Your Prospect an Introvert?
The type of buyer who makes methodical and fiscally responsible purchases.
Is Your Prospect an Extravert?
One who enjoys being the center of attention and invests in luxury goods and services?
With these types of “deep-dive” insights, advertisers' are boosting ad engagement, tailoring creative and ultimately converting more users into customers.
Generals (ENTJ) Logical, decisive, strategic, and objective.
Strategists (INTJ) Independent, original, critical and private.
Inventors (ENTP) Assertive, outspoken and independent.
Builders (INTP) Skeptical, reserved, speculative and precise.
Supervisors (ESTJ) Systematic, practical, direct and conscientious.
Inspectors (ISTJ) Reliable, factual, steadfast and organized.
Persuaders (ESTP) Adventurous, fun and spontaneous.
Operators (ISTP) Logical, expedient, practical and factual.
Supporters (ESFJ) Traditional, thorough, responsible and sociable.
Defenders (ISFJ) Considerate, kind, sensitive and protective.
Entertainers (ESFP)Enthusiastic, playful, sociable and supportive.
Artists (ISFP) Reserved, sensitive, tolerant and observant.
Mentors (ENFJ) Expressive, loyal, enthusiastic and verbal.
Counselors (INFJ) Mysterious, intense, reserved and sensitive.
Advocates (ENFP) Enthusiastic, friendly, perceptive, and impulsive.
Dreamers (INFP) Virtuous, committed, reticent and caring.
Quick, ingenious, stimulating, alert & outspoken.
Resourceful in solving new & challenging problems.
Take a pragmatic approach &focus on immediate results. Theories & conceptual explanations bore them– they want to act energetically to solve the problem.
Frank & decisive & they assume leadership readily. Quick at seeing illogical & inefficient procedures & policies, and they develop and implement comprehensive systems to solve problems.
Seek to develop logical explanations for everything that interests them. Theoretical & abstract, interested more in ideas then in social interaction.
Status Conscious Luxury Buyers - Status conscious and/or materialistic individuals.
Brand Loyalists - Loyal to the brands they trust and believe in
Entertainment Champions - Enjoys breaking entertainment news on celebrity reports/interviews, movie, and TV shows
Household Decision Makers - Controlling, strong willed, and opinionated
Loyal Donors - Generous and very likely to contribute to charity
Risk-Reward Investors - Great tolerance towards risk and volatility in the financial realm
Social Media Users - Engages in activities like browsing, interacting, and/or researching
Professional Online Network Users - Engages in activities like checking, updating, interacting and/or sharing professional information
Altruistic Buyers - Generous and compassionate individuals
Careful Investors - Least willing to take any financial risks
Traditionalists - “Old-fashioned” and conservative in thinking
Likely Twitter Users - Engages in activities like interacting, sharing, recommending, and/or broadcasting
In Market Predictor
Vehicle Budget Range
V12 Group’s automotive data is a subset of our offline consumer database covering 110 million US households. Our automotive data is comprised of over 130 million offline vehicle records, all matched at the household level.
The 100% privacy compliant file is compiled from a
proprietary collection of automotive services, including:
Top Performing Verticals:
FOR MORE INFORMATION:
V12 Group Digital
Niche luxury retailer was to release leather goods, handbags and accessories collection at a more moderate price point.
Reach middle to high-income female shoppers who were brand conscious, luxury buyers.
By running an A/B split test we were able to leverage V12 Group’s PYCO Personality Data and target consumers who were known brand buyers based on their PYCO Personality score up against a selection of V12 Group segments, including higher income, luxury, and who were known offline apparel shoppers.
The retailer’s return on ad spend was 290% over the course of the campaign.
DATA SOURCE INFORMATION
V12 GROUP DATA SEGMENTS
PYCO > Information Gathering > Feelers: 40,446,500
Lifestyle & Pursuits > Luxury Lifestyle: 22,445,500
Entertainment > Reads Fashion: 9,577,200
Buyer > Female Apparel Buyers: 40,471,600
Income > $80k: 26,447, 360
DATA SEGMENT MIX
American automotive manufacturer released a new Crossover model for 2013.
Automotive manufacturer looking to target customers interested in a crossover vehicle. Goal of the campaign was to drive potential customers to online brochure and request a test-drive at a local dealer.
Completed a 90-day campaign leveraging rich media 728x90, 300x250 & 468x60 across premium media and targeting the associated V12 Group automotive segments.
DATA SOURCE INFORMATION
V12 GROUP DATA SEGMENTS
DATA SEGMENT MIX
V12 Group uses offline consumer data (e.g., demographic, purchase and interest data) in order to create non-personally identifiable audience segments that are used for online ad targeting.
V12 Group is a member of the Digital Advertising Alliance. For more information about the
Digital Advertising Alliance, please visit www.AboutAds.info We are also members of the IAB and DMA.