Business Intelligence. Andrew Davis Andria Zippler Jana Krinsky Tiffany Ferris. What is Business Intelligence?. Business Intelligence, or BI, has recently become a hot topic in business information technology. Do you know anything about BI? What comes to mind in relation to this term?.
Database info is periodically summarized (aggregated) and put into the data warehouse
Data are stored in the database
Interpretation of information is used to make strategic decisions
Data mining takes place to identify useful information through a search for patterns
Summary data are further condensed into a data mart for specific department or executives
Correlation (searching for a best fit)
The Gartner BI Matrix
Compares the completeness of a company’s vision to its ability to execute that vision.