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Reach Out and Poke Someone. Utility Communication Goes Social. Kevin Winslow Communication Specialist Idaho Power Company. Social: Where We’re At. Who’s Listening: Our Demos. Our Facebook fans. Who’s Listening: Our Demos. Twitter: Exactly who we want to be listening Regulators: ex. IPUC

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Reach out and poke someone

Reach Out and Poke Someone

Utility Communication Goes Social

Kevin Winslow

Communication Specialist

Idaho Power Company



Who s listening our demos
Who’s Listening: Our Demos

  • Our Facebook fans


Who s listening our demos1
Who’s Listening: Our Demos

  • Twitter: Exactly who we want to be listening

    • Regulators: ex. IPUC

    • Policy makers: ex. Gov. C.L. “Butch” Otter

    • News media: newspaper, TV, radio service-area wide

    • Our customers: still not enough, takes large outages




Perception customers
Perception: Customers

  • Mad Props (as the kids say):


The media before social
The Media – Before Social

The Real Story?

No car into pole.

Gravel truck took down wires.

Power restored in 45 minutes.



They listen and we listen too
They Listen, and We Listen, Too

  • Complaints don’t fall on deaf ears

946 Followers



The end goal
The End Goal

  • Our story, our way:

    • not the customers’ slant

    • not the media’s slant

    • our story

  • Answer questions, address complaints, reward praise

  • Report accurate, timely outage info

  • Make a genuine connection with our customers

  • Keep the drumbeat going:

    • keep their attention, keep them engaged

    • have our channels ready for when we really need them


Thanks for having me
Thanks for Having Me

  • Questions?

  • Comments?


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