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BRANDING NZ PINOT NOIR: A brief look at the American wine market

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BRANDING NZ PINOT NOIR: A brief look at the American wine market

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    1. BRANDING NZ PINOT NOIR: A brief look at the American wine market leslie sbrocco

    2. How many wine consumers? Consumption steadily growing for past 13 years. AMERICA IS AMONG THE LARGEST WINE CONSUMING NATION IN THE WORLD Total sales in US from all production sources 323 million cases in 2009 (GOMBERG FREDERICKSON ) Nearly 80 million wine consumers with 3 in every 5 American ADULTS now purchasing/consuming wine

    3. Who are wine consumers? FREQUENCY OF THAT 80+ MILLION�according to the Wine Market Council 51 /49 percent CORE V. MARGINAL 38.4 million CORE (ONE A WEEK) GROWTH HERE! PERCENT IN DECADE over 5 years numbers have flipped 37.2 million MARGINAL (AT LEAST ONCE PER MONTH)

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