1 / 21

Understanding and Reducing Discrimination: Causes, Attitudes, and Behavior

Explore the causes, attitudes, and behavior related to discrimination and discover effective strategies to reduce it. This article discusses the role of stereotypes, prejudice, negative associations, and subjective norms in discrimination. Learn how changing beliefs, attitudes, and subjective norms can lead to a more inclusive and fair society.

lindahowell
Download Presentation

Understanding and Reducing Discrimination: Causes, Attitudes, and Behavior

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Framework Prejudice Negative Contact Discrimination Stereotypes

  2. Discrimination Causes of How to reduce it

  3. What is discrimination? • Unequal treatment or behavior toward members of different groups • E.g., Dear White Boss article, Black bosses with black subordinates are more likely to be scrutinized • Qs: Differences in consequences of • Stereotypes vs. prejudice vs. discrimination?

  4. What causes discrimination? Attitudes toward discrimination Intention To discriminate Discriminatory Behavior Subjective Norms for Discrimination

  5. What are attitudes? • Evaluative thoughts & feelings • Vs Stereotypes? • Vs. Prejudice?

  6. Attitudes Evaluations Negative Thoughts Negative Feelings Prejudice Negative Associations Positive Associations Stereotypes

  7. What affects attitudes toward discrimination? Belief that discrimination leads to certain outcomes Value of outcomes of discrimination Attitudes toward Discrimination Intention to discriminate

  8. What causes discrimination? Attitudes toward discrimination Intention To discriminate Discriminatory Behavior Subjective Norms for Discrimination

  9. What are subjective norms? • What do you think other people think/feel about something? • Vs. Attitudes?

  10. What affects subjective norms toward discrimination? Person’s belief that others want person to discriminate Person’s motivation to comply with others’ wishes Subjective Norms for Discrimination Intention to discriminate

  11. Beliefs that discrimination leads to certain outcomes Attitudes toward discrimination Value of outcomes of discrimination Intention To discriminate Belief that others want person to discriminate Subjective Norm Motivation to comply with others’ wishes Putting it together: What causes discrimination?

  12. Discrimination Causes of How to reduce it

  13. Change beliefs about rewards vs. costs of discriminatory behavior • e.g. expectation of reward for hiring visible minorities Change Attitudes toward discrimination • Change value of outcomes of discrimination • e.g. lawsuits for discrimination How to directly change attitudes?

  14. Change beliefs about rewards vs. costs of discriminatory behavior • Change awareness ofdefinition & results of discrimination • E.g., Using “weight” as a criterion for hiring can result in lawsuit if “weight” is not established as a BFOQ Change Attitudes Change value of outcomes of discrimination How to indirectly change attitudes?

  15. How to directly change subjective norms? Change norm e.g., CEO’s public behavior Change person’s motivation to comply with (unchanged) norm Change perception of norm (awareness) Subjective Norms for Discrimination Intention to discriminate

  16. Application of model • Change perceptions of costs of discriminating against Gays • E.g., Removal of student from residence hall for repeat offences, or in-admission into residence halls in subsequent years Attitudes toward gays Intention to Discriminate Against gays Change belief that others Approve of discrimination Toward gays e.g., Popular (influential) students’ beliefs about gay harassment Subjective Norm to Discriminate against gays

  17. Processes underlying Managing Diversity • Changes in structure, practices, incentives, norms to promote fairness changes behavior and attitudes • Theory of reasoned action • Reinforcement theory • Negative sanctions toward discriminatory behavior reduces it • Theory of reasoned action • Reinforcement theory

  18. Processes underlying Valuing Diversity Organizational Values • When authority figures emphasize fairness or equality values (e.g., in mission statement) AND follow up with own behavior or implement relevant rules, THEN behavior changes • Theory of reasoned action

  19. When behavior changes first….. Cognitive Dissonance Theory Discriminatory Attitude Non-discriminatory behavior Dissonance Discomfort Derogate “non-performed” alternative (e.g., attitude) Change Attitude toward discrimination to be consistent with behavior

  20. Non discriminatory behaviors e.g., Choose to argue against your position voluntarily; Cooperate w/ outgroup Discriminatory Attitude Dissonance Insufficient justification for voluntary behavior Change Attitude toward discrimination

  21. Beliefs that discrimination leads to certain outcomes Attitudes toward discrimination Value of outcomes of discrimination Intention To discriminate Belief that others want person to discriminate Subjective Norm Motivation to comply with others’ wishes

More Related