Event Planning Week 3

1. Event Planning Week 3

2. Agenda • Guest Speaker – Lindsey Creath • Report out on Event Description • Defining the Vision • Next Week

3. Objectives Week 3 Upon completion of this week, the student will understand: Defining the Vision • Determine the purpose of the event • Establish environmental standards for the event • Define financial goals of the event

4. Purpose of the Event Who is the client? • Association Market • Business Market • SMERF Market

5. Purpose of the Event • Association Market • Trade associations • Professional associations • Nonprofits

6. Associations • By the numbers • More than 20,000 national associations • In addition to their membership rosters, 500,000 are employed to manage the associations • 227,000 association meetings and event s each year • 37.5 million people spending $38 billion • Average annual expenditure for an association event is over $300,000 Sources: Shock, Sgovio, Stefanelli. On-Premise Catering, 2011. 2008 Meetings Market Report, Meetings & Conventions Magazine, August 2008

7. Associations, cont. • Events they hold • Local chapter meetings • Committee meetings • Board meetings • Topical conferences • Educational events/workshops/seminars • Charitable works • Annual conventions - exhibitions

8. Purpose of the Event What are the Top 5 convention cities?

9. Top 5 • Las Vegas • Chicago • Orlando • New York City • Anaheim

10. Associations • What about Omaha??? • Omaha Convention & Visitors Bureau • http://www.diabetes.org/in-my-community/local-offices/omaha-nebraska/ • http://www.heart.org/HEARTORG/Affiliate/Omaha/Nebraska/Home_UCM_MWA026_AffiliatePage.jsp • http://www.komennebraska.org/komen-race-for-the-cure/race-information/nebraska-omaha-race/

11. Business Markets • Corporate and business markets represent 75% of the total catering sales in the United States. • Some are booked years in advance • Not economy sensitive, more stable • More concerned with overall value than solely on price • Planned attendees are guaranteed Source: Shock, Sgovio, Stefanelli. On-Premise Catering. 2011

12. Business Markets • Events they hold • Meetings and conventions • Incentive events • New product introductions • Building openings • Recognition

13. Business Markets • Training sessions and seminars • Anniversaries • ICW (in conjunction with) • Customer appreciation • Sporting events

14. Business Market • By the numbers • 1.1 million events • 84 million • Over $30 billion per year on events • Average event $550,000 Source; 2008 Meetings Market Report, Meetings & Conventions Magazine, August 2008

15. Business Market • What about Omaha??? • Berkshire Hathaway Shareholders Meeting http://www.berkshirehathaway.com/meet01/2012meetinginfo.pdf • Kiewit 125th Anniversary Celebration • US Figure Skating Championships http://www.2013uschampionships.com/

16. SMERF • Social, Military, Educational, Religious and Fraternal gatherings • Tend to be smaller associations of people for a specific reason • Participants typically pay their own expenses so accordingly are more price sensitive

17. SMERF • Social Events • Weddings • Wedding anniversaries • Reunions • Bar and Bat Mitzvahs • Baptisms and Confirmations • Birthdays • Fundraising events

18. Smerf • Military Events • May involve attendance of high ranking political figures • Subject to many rules • Many have per diem rates that set limits on expenditures for lodging and meals • Meeting places and accommodations must meet ADA and fire safety certifications • Enhanced security requirements are common

19. Smerf • Military Events • Training of government workers • Awards functions • Federal holiday celebrations • Meetings • Balls

20. Smerf • Educational Events • Can generate a respectable amount of revenue and profit • Includes sporting events associated with institutions; high school, college, etc.

21. Smerf • Educational Events • Continuing education seminars • Symposiums • Graduations • Graduation parties • Alumni events • Donor recognition • Fundraising events • Fraternity and Sorority events • Sporting events/tournaments

22. Smerf • Religious Events • Church fundraisers • Weddings • Baptisms • Confirmations • Bar and Bat Mitzvahs

23. Smerf • Fraternal Events • Rotary, Kiwanis, Masonic organizations • A good source of steady business • Standing orders for meetings, i.e. every Monday at 12:00noon

24. Future Trends • Shortening of meetings to reduce lodging and meal expenses • Increasing cyber conferencing • Changing frequency of Annual meetings to every other, etc. • Going to more regional meetings that members can drive to reducing air travel • More value focused, i.e. live video for non-attending members

25. Future Trends • Increasing the interactivity of meeting sessions • Merging of sponsoring organizations • Virtual trade shows • Outsourcing • Focus on ROI

26. So where are we….? • Identified client • Defined the purpose • Next step establish the financial goals

27. Financial Goals • Profit • Goodwill • Entertainment • Publicity

28. ICA High School Culinary Invitational Purpose of the Event • Support area high school Culinary Arts/ Food and Consumer Studies programs • Prepare for the State Pro-Start competition • Familiarize high school students and parents with the MCC Culinary Arts Program • Introduce Culinary Arts as a career option • Network with Industry professionals

29. ICA High School Culinary Invitational • Financial Goals • Goodwill • Entertainment • Publicity

30. Homework • Financial Goals • Define financial goals of your event • Profit • Goodwill • Entertainment • Publicity

31. Next Week • HOLIDAY time • Next class will be January 7, 2013 • Guest Speaker – Megan Gilligan, Director of Catering Embassy Suites, LaVista and owner of Inkblot Paper Designs • Organizational and Planning Considerations