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Creation - 1886. 5 cents a glass. Coca-cola transforms into a business. =. Advertisement and growth. Early Advertisement. Trays. Coolers. Strong promotional advertising Leads to brand recognition and demand for the product.

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Coca-cola transforms into a business

=

Advertisement and growth





Strong promotional advertising

Leads to brand recognition and

demand for the product

1895: Syrup plants were built in Chicago, Dallas, and los Angeles

1889: Bottling Rights sold

Coca-Cola goes nation wide




Coca-Cola is made more accessible

Six pack open top cooler


By 1940 Coca-Cola is in 53 countries

By 1959 they are in over 120 countries


Expansion of the comany

In the 1950’s and 60’s the Coca-Cola company added Fanta, Sprite, Fresca, Minute Maid, and Tab


I’d Like to buy the world a coke

http://www.youtube.com/watch?v=2msbfN81Gm0

World Wide


Coca-Cola VS. Pespi-Cola

The cola wars


Diet Coke and New Coke

1981: Diet Coke introduced as healthier soda drink

1985: Due to Pepsi competition Coke introduces New Coke with an new recipe, quickly becomes an unpopular move.


The 90’s

Advertisement Campaign “Always Coca-Cola”

Partners with Olympic Games, Fifa world cup, and NBA. Coca- Cola

Becomes official soft drink of Nascar

Powerade sports drink and Disani water are added.


Coca-Cola Today

  • Has over 500 hundred brands

  • Enjoyed in over 200 hundred countries

  • 1.7 billion beverage servings sold daily

  • Most Recognizable brand in the World 94% of people recognize red and white logo


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