Creation - 1886. 5 cents a glass. Coca-cola transforms into a business. =. Advertisement and growth. Early Advertisement. Trays. Coolers. Strong promotional advertising Leads to brand recognition and demand for the product.
Advertisement and growth
Leads to brand recognition and
demand for the product
1895: Syrup plants were built in Chicago, Dallas, and los Angeles
1889: Bottling Rights sold
Coca-Cola goes nation wide
Six pack open top cooler
By 1959 they are in over 120 countries
In the 1950’s and 60’s the Coca-Cola company added Fanta, Sprite, Fresca, Minute Maid, and Tab
The cola wars
1981: Diet Coke introduced as healthier soda drink
1985: Due to Pepsi competition Coke introduces New Coke with an new recipe, quickly becomes an unpopular move.
Advertisement Campaign “Always Coca-Cola”
Partners with Olympic Games, Fifa world cup, and NBA. Coca- Cola
Becomes official soft drink of Nascar
Powerade sports drink and Disani water are added.