1 / 18

Creation - 1886

Creation - 1886. 5 cents a glass. Coca-cola transforms into a business. =. Advertisement and growth. Early Advertisement. Trays. Coolers. Strong promotional advertising Leads to brand recognition and demand for the product.

linda-brady
Download Presentation

Creation - 1886

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Creation - 1886

  2. 5 cents a glass

  3. Coca-cola transforms into a business = Advertisement and growth

  4. Early Advertisement

  5. Trays

  6. Coolers

  7. Strong promotional advertising Leads to brand recognition and demand for the product 1895: Syrup plants were built in Chicago, Dallas, and los Angeles 1889: Bottling Rights sold Coca-Cola goes nation wide

  8. Bottle changes

  9. Santa Clause Transformed

  10. Coca-Cola is made more accessible Six pack open top cooler

  11. By 1940 Coca-Cola is in 53 countries By 1959 they are in over 120 countries

  12. Expansion of the comany In the 1950’s and 60’s the Coca-Cola company added Fanta, Sprite, Fresca, Minute Maid, and Tab

  13. I’d Like to buy the world a coke http://www.youtube.com/watch?v=2msbfN81Gm0 World Wide

  14. Coca-Cola VS. Pespi-Cola The cola wars

  15. Diet Coke and New Coke 1981: Diet Coke introduced as healthier soda drink 1985: Due to Pepsi competition Coke introduces New Coke with an new recipe, quickly becomes an unpopular move.

  16. The 90’s Advertisement Campaign “Always Coca-Cola” Partners with Olympic Games, Fifa world cup, and NBA. Coca- Cola Becomes official soft drink of Nascar Powerade sports drink and Disani water are added.

  17. Coca-Cola Today • Has over 500 hundred brands • Enjoyed in over 200 hundred countries • 1.7 billion beverage servings sold daily • Most Recognizable brand in the World 94% of people recognize red and white logo

More Related