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FP43 and MB2K Wireframe Schematics 2/4/09

FP43 and MB2K Wireframe Schematics 2/4/09. Table of Contents: FP43 Wireframe Variations: pages 2-17 MB2K Wireframe Variations: pages 18-22 The following schematics provide various configurations of the FP43 (Flip or Topper) and MB2K menu board hardware.

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FP43 and MB2K Wireframe Schematics 2/4/09

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  1. FP43 and MB2K Wireframe Schematics 2/4/09 • Table of Contents: • FP43 Wireframe Variations: pages 2-17 • MB2K Wireframe Variations: pages 18-22 • The following schematics provide various configurations of the FP43 (Flip or Topper) and MB2K menu board hardware. • Schematics can be adapted to local co-op menus and messaging efforts • For More Information: • P.O.P., carriers and translites: Call IMS-Schwartz Worldwide at 1-800-937-7671. • After hardware replacement make sure your store profile has been changed within the database. A correct profile ensures accurate POP sizes and future hardware deliveries. • For MB2K and FP43 menu board hardware and menu strips: Call Florida Plastics at 1-800-499-0400. • Order optional menu strips, blank menu strips and any menu board replacement parts needed for worn, faded or damaged menu strips from Florida Plastics.

  2. FP43 Wireframe Variations:

  3. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer BVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Big Mac 1. Egg McMuffin Full Insert Full Insert 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg LOCAL BEVERAGE PROMO Half Insert Pocket 2: Desserts Salads 5. Ranch BLT PCS #3 Spot LOCAL PROMOTION 6. BEC McGriddle 5. SSCB Core Menu Promo Snacks/Sandwiches CORE BEVERAGE Menu Half Insert 6. Club PCS 7. Classic PCS Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 8. SSCS 9. Chick Selects Platters and Choices 10. 10pc McNuggets 11. Filet-o- Fish FP-43 w/Flip 4th Panel - 11 EVM (Rotates for breakfast EVM’s)

  4. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer 1. Big Mac BVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Egg McMuffin 2. Two Cheese 3. QPC Full Insert Full Insert 4. DQPC 5. BNT 6. Dbl Cheese Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg LOCAL BEVERAGE PROMO Half Insert Pocket 2: Desserts Salads #3 Spot LOCAL PROMOTION 7. Ranch 6. BEC McGriddle 8. Club 5. SSCB Core Menu Promo Snacks/Sandwiches CORE BEVERAGE Menu Half Insert Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 9. Classic 10. SSC 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 11. Chicken Selects 12. 10 pc McNug 13. FOF Platters and Choices FP-43 w/Flip 4th Panel - 13 EVM (Rotates for breakfast EVM’s)

  5. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer 1. Big Mac BVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Egg McMuffin 2. Two Cheese 3. QPC Full Insert Full Insert 4. DQPC 5. BNT 6. Dbl Cheese Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg LOCAL BEVERAGE PROMO Half Insert Pocket 2: Desserts Salads #3 Spot LOCAL PROMOTION 7. Ranch 6. BEC McGriddle 8. Club 5. SSCB Core Menu Promo Snacks/Sandwiches CORE BEVERAGE Menu Half Insert Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 9. Classic 10. SSC 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 11. Chicken Selects 12. 10 pc McNug 13. FOF Platters and Choices FP-43 w/Flip 4th Panel - 24 Hour (current layout; see pg 6 for REVISED layout) 10:30 pm - 10:30 am : show Breakfast EVMs 10:30 am - 10:30pm: show Promos

  6. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer 1. Big Mac BVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Egg McMuffin 2. Two Cheese 3. QPC Full Insert Full Insert 4. DQPC 5. BNT 6. Dbl Cheese Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg LOCAL BEVERAGE PROMO Half Insert Pocket 2: Desserts Salads #3 Spot LOCAL PROMOTION 7. Ranch 6. BEC McGriddle 8. Club 5. SSCB Core Menu Promo Snacks/Sandwiches CORE BEVERAGE Menu Half Insert Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 9. Classic 10. SSC 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 11. Chicken Selects 12. 10 pc McNug 13. FOF Platters and Choices FP-43 w/Flip 4th Panel - 24 Hour (REVISED Layout) 10:30 pm - 10:30 am : show Breakfast EVMs 10:30 am - 10:30pm:

  7. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer BVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Big Mac 1. Egg McMuffin Full Insert Full Insert 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg LOCAL BEVERAGE PROMO Half Insert Pocket 2: Desserts Salads 5. Ranch BLT PCS #3 Spot LOCAL PROMOTION 6. BEC McGriddle 5. SSCB Core Menu Promo Snacks/Sandwiches CORE BEVERAGE Menu Half Insert 6. Club PCS 7. Classic PCS Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 8. SSCS 9. Chick Selects Platters and Choices 10. 10pc McNuggets 11. Filet-o- Fish Static FP-43 w/Pre-Sell - 11 EVM(TriView Recommendation - Add Permanent Backlit Pre-Sell) Pre-sell

  8. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer 1. Big Mac BVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Egg McMuffin 2. Two Cheese 3. QPC Full Insert Full Insert 4. DQPC 5. BNT 6. Dbl Cheese Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg LOCAL BEVERAGE PROMO Half Insert Pocket 2: Desserts Salads #3 Spot LOCAL PROMOTION 7. Ranch 6. BEC McGriddle 8. Club 5. SSCB Core Menu Promo Snacks/Sandwiches CORE BEVERAGE Menu Half Insert Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 9. Classic 10. SSC 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 11. Chicken Selects 12. 10 pc McNug 13. FOF Platters and Choices Static FP-43 w/Pre-Sell - 13 EVM(TriView Recommendation - Add Permanent Backlit Pre-Sell) Pre-sell

  9. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal Core Menu Promo EVM Offer BVM Offer #2 Spot LOCAL PROMOTION Or McCafe 1. Big Mac 1. Egg McMuffin 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg Pocket 2: Desserts Salads 5. Ranch BLT PCS Core Beverage Menu 6. BEC McGriddle 5. SSCB Core Menu Promo Snacks/Sandwiches 6. Club PCS 7. Classic PCS Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 8. SSCS 9. Chick Selects Platters and Choices 10. 10 pc McNuggets 11. Filet-o- Fish Static FP-43 - 11 EVM(TriView Recommendation – if you can’t add pre-sell)

  10. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal Core Menu Promo EVM Offer 1. Big Mac BVM Offer #2 Spot LOCAL PROMOTION Or McCafe 1. Egg McMuffin 2. Two Cheese 3. QPC 4. DQPC 5. BNT 6. Dbl Cheese Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg Pocket 2: Desserts Salads Core Beverage Menu 7. Ranch 6. BEC McGriddle 8. Club 5. SSCB Core Menu Promo Snacks/Sandwiches Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 9. Classic 10. SSC 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 11. Chicken Selects 12. 10 pc McNug 13. FOF Platters and Choices Static FP-43 - 13 EVM(TriView Recommendation - if you can’t add pre-sell)

  11. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Big Mac Full Insert Full Insert 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches LOCAL BEVERAGE PROMO Half Insert 5. SSCB Pocket 2: Desserts HB/Coffee 1. Egg McMuffin 3: BEC Biscuit 6. BEC McGridd 2. SME 4. SBE Salads Platters 5. Ranch BLT PCS #3 Spot LOCAL PROMOTION Core Menu Promo 7. SEC McGridd 8. Saus McGridd 9. McSk Burrito Saus 10. McSk Burrito Steak 12. Steak EC Bagel 11. BEC Bagel Sub Message Choices Snacks/Sandwiches CORE BEVERAGE Menu Half Insert 6. Club PCS 7. Classic PCS Dollar Menu: 6 menustrips 8. SSCS 9. Chick Selects 10. 10 pc McNuggets 11. Filet-o- Fish FP-43 w/ Topper - Breakfast w/ Bagels

  12. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Big Mac Full Insert Full Insert 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches LOCAL BEVERAGE PROMO Half Insert 5. SSCB Pocket 2: Desserts HB/Coffee 1. Egg McMuffin 3: BEC Biscuit Choices 2. SME 4. SBE Salads Choices 5. Ranch BLT PCS #3 Spot LOCAL PROMOTION Core Menu Promo 6. BEC McGrid 7. SEC McGrid 8. Saus McGrid 9. McSk Burr Platters 10. 2 Saus Burr Sub Message Platters Snacks/Sandwiches CORE BEVERAGE Menu Half Insert 6. Club PCS 7. Classic PCS Dollar Menu: 6 menustrips 8. SSCS 9. Chick Selects 10. 10 pc McNuggets 11. Filet-o- Fish FP-43 w/ Topper - Breakfast w/o Bagels

  13. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal Core Menu Promo EVM Offer BVM Offer #2 Spot LOCAL PROMOTION 1. Big Mac 1. Egg McMuffin 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg Pocket 2: Desserts Salads 5. Ranch BLT PCS #3 Spot LOCAL PROMOTION (becomes Core Beverage after McCafe lanuches) 6. BEC McGriddle 5. SSCB Core Menu Promo Snacks/Sandwiches 6. Club PCS 7. Classic PCS Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 8. SSCS 9. Chick Selects Platters and Choices 10. 10 pc McNuggets 11. Filet-o- Fish FP-43 w/Flip 4th Panel & COD (Rotates for breakfast EVM’s) CORE BEVERAGE MENU Until McCafe {Junior Pocket Carrier to hold translites Shipped per profile stores) COD PROMO

  14. Pocket 1: Happy Meal Core Menu Promo EVM Offer BVM Offer 1. Big Mac 1. Egg McMuffin 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg Pocket 2: Desserts Salads 5. Ranch BLT PCS 6. BEC McGriddle 5. SSCB Core Menu Promo Snacks/Sandwiches 6. Club PCS 7. Classic PCS Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 6 menustrips 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel 8. SSCS 9. Chick Selects Platters and Choices 10. 10 pc McNuggets 11. Filet-o- Fish Static FP-43 w/ COD CORE BEVERAGE MENU Until McCafe {Junior Pocket Carrier to hold translites Shipped per profile stores) COD PROMO

  15. #1 Spot NATIONAL PROMOTION (or Local after McCafe launches) Pocket 1: Happy Meal Core Menu Promo EVM Offer BVM Offer #2 Spot LOCAL PROMOTION Until McCafe 1. Big Mac 1. Egg McMuffin 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg Pocket 2: Desserts Salads 5. Ranch BLT PCS #3 Spot CORE BEVERAGE MENU 6. BEC McGriddle 5. SSCB Core Menu Promo Snacks/Sandwiches 6. Club PCS 7. Classic PCS Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 8. SSCS 9. Chick Selects Platters and Choices 10. 10 pc McNuggets 11. Filet-o- Fish 3-Panel FP-43 w/Flip Panel (Rotates for breakfast EVM’s)

  16. #1 Spot NATIONAL PROMOTION (or Local after McCafe launches) Pocket 1: Happy Meal Core Menu Promo EVM Offer BVM Offer #2 Spot LOCAL PROMOTION Until McCafe 1. Big Mac 1. Egg McMuffin 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg Pocket 2: Desserts Salads 5. Ranch BLT PCS #3 Spot CORE BEVERAGE MENU 6. BEC McGriddle 5. SSCB Core Menu Promo Snacks/Sandwiches 6. Club PCS 7. Classic PCS Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 8. SSCS 9. Chick Selects Platters and Choices 10. 10 pc McNuggets 11. Filet-o- Fish 3-Panel FP-43 w/Pre-Sell Pre-Sell

  17. #1 Spot NATIONAL PROMOTION Pocket 1: Happy Meal McCafe Or LOCAL PRODUCTS Core Menu Promo EVM Offer BVM Offer #2 Spot NATIONAL or LOCAL PROMOTION 1. Big Mac 1. Egg McMuffin Full Insert Full Insert 2. QPC 3. DQPC 4. Big N’ Tasty Pocket 3: Salads/Snacks/Sandwiches 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg LOCAL BEVERAGE PROMO Half Insert Pocket 2: Desserts Salads 5. Ranch BLT PCS #3 Spot LOCAL PROMOTION 6. BEC McGriddle 5. SSCB Core Menu Promo Snacks/Sandwiches CORE BEVERAGE Menu Half Insert 6. Club PCS 7. Classic PCS Dollar Menu: 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 6 menustrips 10. McSkBurr Steak 11. BEC Bagel 12. Steak EC Bagel 8. SSCS 9. Chick Selects Platters and Choices 10. 10 pc McNuggets 11. Filet-o- Fish 3-Panel FP-43 w/Flip Panel and Pre-Sell (Rotates for breakfast EVM’s) Pre-sell

  18. MB2K Wireframe Variations:

  19. 10. 10 pc McNugget 11. Filet-O- Fish 8. SSC Dollar Menu 1: Big Mac 2: QPC 3. Dbl QPC 4. BNT McDouble McChicken 5: Ranch BLT 9.. Chicken Selects 6: Club 7. Classic Parfait Side Salad Sm Fries Soft Drink 2 Pies Sundae Sandwiches Dbl. Cheeseburger Chicken Selects 3 5 10 Hamburger ChzBurger Mc Nuggets 6 10 20 French Fries Sm Med Lg MB2K Lunch/Dinner (11 EVM) Beverages Logo Chips Logo Chips #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Happy Meal Menu Sm Med Lg #3 Spot: Salad/ Snack Wrap Menu Coffee OJ Milk (choc or white) Apple Juice Water Happy Meal/Might Kids Happy Meal Choice Hamburger Chzburger DblChz McNuggets 4pc 6 pc Dessert Choices

  20. 2. Two Cheese Burger 3. QPC 12. 10 pc McNuggets 13.. Filet-O- Fish 1: Big Mac 4. Dbl QPC 5. BNT 6. Dbl Cheese Burger 7. Ranch BLT 10. SSC 11. Chicken Selects 8. Club 9. Classic MB2K Lunch/Dinner (13 EVM) Dollar Menu Beverages McDouble McChicken Logo Chips Parfait Side Salad Logo Chips #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Happy Meal Menu Sm Fries Soft Drink Sm Med Lg #3 Spot: Salad/ Snack Wrap Menu 2 Pies Sundae Coffee OJ Sandwiches Milk (choc or white) Apple Juice Water Dbl. Cheeseburger Chicken Selects 3 5 10 Happy Meal/Might Kids Hamburger ChzBurger Happy Meal Choice Mc Nuggets 6 10 20 Hamburger French Fries Chzburger DblChz Sm Med Lg McNuggets 4pc 6 pc Dessert Choices

  21. MB2K Breakfast (with Bagel) 9. McSkillet Burrito 10. Two Saus Burritos Breakfast Beverages Sausage McMuffin Color Chips 2: Saus McMuffin W/ Egg 3: BEC Biscuit 6. BEC McGriddle Breakfast Burrito Color Chips 7. SEC McGriddle 8. Saus McGriddle 4: Saus Biscuit w/ Egg 5. SSCB Hash Browns Sm Med Lg 11. BEC Bagel 12. SausEC Bagel 1: Egg McMuffin Cinnamon Melts Coffee Sausage Biscuit OJ Sub. Message Milk (choc or white) Dollar Menu Apple Juice Parfait $1 Water 2 Pie $1 #4 Spot: Local Promotion #1 Spot: National Promotion #2 Spot: Local Promotion #3 Spot: Platters Menu Breakfast Choices

  22. MB2K Breakfast (without Bagel) Breakfast Beverages 3: BEC Biscuit 4: Saus Biscuit w/ Egg 6: BEC McGriddle Sausage McMuffin Color Chips 1: Egg McMuffin 2: Saus McMuffin W/ Egg Breakfast Burrito Color Chips 5: SSCB Sub. Message Hash Browns Sm Med Lg Cinnamon Melts Coffee Sausage Biscuit OJ Milk (choc or white) Dollar Menu Apple Juice Parfait $1 Water 7: SEC McGriddle 8. Saus McGriddle 2 Pie $1 9: McSkillet Burrito 10: 2 Saus Burritos #4 Spot: Local Promotion #1 Spot: National Promotion #2 Spot: Local Promotion #3 Spot: Platters Menu Breakfast Choices

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