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UCSC Comprehensive Campaign Update February 25, 2010

UCSC Comprehensive Campaign Update February 25, 2010. Synergy:. Image Initiative Comprehensive Campaign. Campaign Update. Past Present Future. Pre Campaign Preparation Fall 2007 to Winter 2009. Refined campaign priorities with faculty and campus leadership

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UCSC Comprehensive Campaign Update February 25, 2010

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  1. UCSC ComprehensiveCampaign UpdateFebruary 25, 2010

  2. Synergy: Image Initiative Comprehensive Campaign

  3. Campaign Update • Past • Present • Future

  4. Pre Campaign Preparation Fall 2007 to Winter 2009 • Refined campaign priorities with faculty and campus leadership • Selected Campaign Consulting Firm • Asset Screening • Began Internal Assessment • Conduct Feasibility Study

  5. Campaign Feasibility StudyWinter/Spring 2009 Goals: • Determine interest, financial ability, and readiness of UCSC alumni, friends, other potential donors to support comprehensive campaign. • Evaluate reactions to strategic initiatives, campaign priorities, proposed campaign dollar goal. • Assess internal readiness for campaign. • Make recommendations about campaign dollar goal, strategies, timing.

  6. Campaign Feasibility StudyWinter/Spring 2009 Process: • Developed initial campaign case statement – strategic initiatives, priorities, proposed $ goal • Campaign Feasibility Task Force • Conducted 47 external interviews with alumni, non alumni, friends, others • Presented findings to task force and to board

  7. Feasibility Study Findings • With focused campaign work and additional resources UCSC prepared to initiate first phase of 7-year campaign with working goal of $300 million in new gift commitments • Chancellor approves • Foundation Trustees approve • UCOP approves

  8. Campaign Timeline • July 1, 2009 – Campaign officially begins • Quiet Phase • Organizational Phase 2009 – 2010 • Transformational Gifts 2010 – 2012 • Public Announcement/Kick-Off 2012? • General Gifts 2012 - 2016

  9. Institutional Values Undergraduate Education Experience – Access and Affordability Diversity and Globalization Areas of Excellence Astronomy, Bioinformatics, Earth, Ocean, & Planetary Sciences, International Economics, Linguistics Comprehensive Campaign Initiatives Coastal Environment – 21st Century Arts & Humanities Human Health – Exploration & Discovery Targeted Campaign Priorities Arts, BSOE, Humanities, Physical & Biological Sciences, Social Sciences, Colleges, Library, Student Affairs Campaign Framework

  10. Targeted Campaign Priorities Arts, BSOE, Humanities, Physical & Biological Sciences, Social Sciences, Colleges, Library, Student Affairs

  11. Funding Priorities: Baskin School of Engineering $56 million • Endowed Chairs: $11,500,000 Autonomous Systems, Network Engineering, Bioinformatics, Computer Game Design, Oxide Devices, Biofuels, Water Resource Engineering; Endowed Chair for Dean of BSOE; two chairs for recruitment within underrepresented groups • Endowed Fellowships: $9,000,000 • Endowed Scholarships: $4,500,000 • Key Facilities: $9,500,000 Robotics Lab, Renewable Energy Testing Lab, Bioinformatics Applications Center, Biotechnology Training Center Computer Gaming Lab, Nanotechnology Teaching Center (Clean Room Facility) • Programmatic Funds : $9,000,000 Undergrad Design Center, Renewable Energy Testing Center – Sustainable Tech Program, Large Scale Numerical Simulation and Storage Program, Computer Gaming Program, Global Innovation Center for Entrepreneurship (G-ICE) • Equipment: $12,500,000 Systems Engineering, Biotechnology, Computer Gaming, Computer Science, Electrical Engineering and Materials Science

  12. Develop and implement solicitation strategies with top 10 key campaign prospects Plan internal and external marketing/communication strategies; create supporting materials: Campaign case stating materials Website Electronic communications Events Develop communication plan in coordination with image initiative plan Next Steps

  13. Raise awareness about campaign priorities to UC Santa Cruz faculty and staff, alumni, parents, and friends Develop metrics to evaluate campaign communications effectiveness Identify and recruit campaign volunteer leadership Engage campaign leadership in prospect cultivation and pre-selling campaign priorities Next Steps

  14. Expand campaign leadership through division/college advisory councils spring/summer 2010 Focus Foundation Board on increasing awareness about campaign priorities February retreat Partner with UC Santa Cruz Alumni Board to increase campaign awareness among alumni spring 2010 Next Steps

  15. Questions Q & A

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