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GraduateCareersScotland.com. GradauteCareersScotland.com. Content migration & revision. Content reorganised and rewritten keeping graduates and students’ needs in focus Content rewritten by the Services to Graduates group (Chaired by Alan Robertson). Agcasscotland.org.uk.

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GradauteCareersScotland.com

Content migration & revision

  • Content reorganised and rewritten keeping graduates and students’ needs in focus

  • Content rewritten by the Services to Graduates group (Chaired by Alan Robertson)

Agcasscotland.org.uk

graduatecareersscotland.com


GradauteCareersScotland.com

  • Redesign

  • Wider layout to match contemporary screen resolutions

  • Banner space that can hold multiple images, text and links

  • Banner space can be used to promote various events or services

  • Visual clues

Word files

Pdf files

Links that open in new windowEmail links


Content Editor plugin

  • Improved visual editing features

  • Paste from Word

  • Full screen editing


Google Analytics

Google analytics – a tool to measures and analyse website usage and user behaviour

  • Seamless integration with GCS website

  • Monitor popularity of events and pages by measuring visits

  • Demographics and Usage trends for future marketing strategies


Google Analytics

Visitors Overview / Traffic sources

Demographics

  • Unique vs Returning Visitors

  • Visitor flow and duration

  • Pages / Visits by Countries / Cities

  • User technology analytics such as Mobile devices, Screen resolutions, operating system etc.

Visitor Flow


Events

  • Specific to Students and Graduates

  • Events can be posted in advance but can be set to appear later

  • Data security is maintained by specifying a working group or service as an event owner


Future developments

Establish social media presence

Search engine optimisation

GCS shared vacancy site for Graduate Vacancies

www.graduatecareersscotland.com


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