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GraduateCareersScotland.com. GradauteCareersScotland.com. Content migration & revision. Content reorganised and rewritten keeping graduates and students’ needs in focus Content rewritten by the Services to Graduates group (Chaired by Alan Robertson). Agcasscotland.org.uk.

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slide2

GradauteCareersScotland.com

Content migration & revision

  • Content reorganised and rewritten keeping graduates and students’ needs in focus
  • Content rewritten by the Services to Graduates group (Chaired by Alan Robertson)

Agcasscotland.org.uk

graduatecareersscotland.com

slide3

GradauteCareersScotland.com

  • Redesign
  • Wider layout to match contemporary screen resolutions
  • Banner space that can hold multiple images, text and links
  • Banner space can be used to promote various events or services
  • Visual clues

Word files

Pdf files

Links that open in new windowEmail links

slide4

Content Editor plugin

  • Improved visual editing features
  • Paste from Word
  • Full screen editing
slide5

Google Analytics

Google analytics – a tool to measures and analyse website usage and user behaviour

  • Seamless integration with GCS website
  • Monitor popularity of events and pages by measuring visits
  • Demographics and Usage trends for future marketing strategies
slide6

Google Analytics

Visitors Overview / Traffic sources

Demographics

  • Unique vs Returning Visitors
  • Visitor flow and duration
  • Pages / Visits by Countries / Cities
  • User technology analytics such as Mobile devices, Screen resolutions, operating system etc.

Visitor Flow

slide7

Events

  • Specific to Students and Graduates
  • Events can be posted in advance but can be set to appear later
  • Data security is maintained by specifying a working group or service as an event owner
slide8

Future developments

Establish social media presence

Search engine optimisation

GCS shared vacancy site for Graduate Vacancies

www.graduatecareersscotland.com

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