1 / 11

Company o verview Motives and fits of partner Alliance structure and type of alliance Key success factors Possi

A G E N D A. Company o verview Motives and fits of partner Alliance structure and type of alliance Key success factors Possible problems and latest situations Lesson learn from the alliance. Possible Problems Latest situations. T H A I A I R W A Y S.

lilika
Download Presentation

Company o verview Motives and fits of partner Alliance structure and type of alliance Key success factors Possi

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A G E N D A • Company overview • Motives and fits of partner • Alliance structure and type of alliance • Key success factors • Possible problems and latest situations • Lesson learn from the alliance

  2. Possible Problems Latest situations T H A I A I R W A Y S • The state enterprise which operates under the control of Ministry of • Transportation and Communications • The combination with Thailand’s domestic carrier and Scandinavian • Airlines System • In 1997, THAI has become a member of the Star Alliance • In 2004, Thai Airways invested in Nok Air structure and Type of Alliance Background Motive & Fits in Partners Key Success Factors Lesson Learn From Alliance

  3. Possible Problems Latest situations T I G E R A I R W A Y S • The low-cost airline • Incorporated in December 2003 • Singapore’s third budget carrier • Singapore Airline has a stake Background Motive & Fits in Partners structure and Type of Alliance Key Success Factors Lesson Learn From Alliance

  4. Possible Problems Latest situations Motive of Partners • THAI Airways • Capture low-cost airlines • market share in Thailand • Stimulate tourism in the country • Increase its revenue in long run • Tiger Airways • Expand market within Asian • countries • Increase its revenue in long run Background Motive & Fits in Partners structure and Type of Alliance Key Success Factors Lesson Learn From Alliance

  5. Possible Problems Latest situations What is for stakeholders? • Income • Increase revenue Background Motive & Fits in Partners structure and Type of Alliance Key Success Factors Lesson Learn From Alliance • Societies • More choices for low cost airlines • The partners • Share resources

  6. Possible Problems Latest situations Structure of the alliance August 2, 2010 Background Thai Airways by PiyasvastiAmranand together with Mr.TonyDavis, Tiger Airways group president and chief executive officer sign MOU to form Thai Tiger Airways, and the operation will be started in the first quarter of 2011 Motive & Fits in Partners structure and Type of Alliance Key Success Factors Lesson Learn From Alliance

  7. Possible Problems Latest situations Type of Alliance • Sales alliance: The main objective of the two • companies is to increase their revenue Background Motive & Fits in Partners structure and Type of Alliance Key Success Factors Lesson Learn From Alliance • Investment alliance: The new airline is owned 51% by Thai airways • and 49% by Tiger Airlines. • Solution-specific alliance: Two companies join together to develop • and sell a specific marketplace solution

  8. Possible Problems Latest situations Good knowledge Trust Key successful Background Motive & Fits in Partners structure and Type of Alliance Key Success Factors Lesson Learn From Alliance Share core strength Good Reputation

  9. Possible problem The relationship between Nok Air and THAI Airways Background Motive & Fits in Partners structure and Type of Alliance Key Success Factors • Possible Problems Latest situations Lesson Learn From Alliance Political disagreement

  10. Possible Problems Latest situations Lesson learn from the alliance • Process of making decisions or working on business transactions • often takes longer time in state enterprise when compare to • independent organization Background Motive & Fits in Partners structure and Type of Alliance Key Success Factors Lesson Learn From Alliance • Good reputation can help increase brand awareness

More Related