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Tablet. iPad users. The Sun, Daily Mirror and Daily Record apps coming soon. Tablet ownership is growing and set to continue. 11% of UK households have a tablet +9% points on 2011 One in six households say they intend to buy a tablet in the next year.

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Presentation Transcript

Ipad users
iPad users

The Sun, Daily Mirror and Daily Record apps coming soon


Tablet ownership is growing and set to continue
Tablet ownership is growing and set to continue

11% of UK households have a tablet

+9% points on 2011

One in six households say they intend to buy a tablet in the next year

Source: Ofcom Communications Market Report 2012


Tablet owners are regular users
Tablet owners are regular users

74%claim to go online on their tablet every day, or most days

Source: Ofcom Communications Market Report 2012


Tablet users are very engaged
Tablet users are very engaged

8.9 hours a week spent online via tablet

Source: IAB Tablet Buyers Guide


Consumers see tablet advertising as the future
Consumers see tablet advertising as the future

Advertising on tablet computers is the future of advertising

Source: IAB Tablet Ad Format Study July 2012


38 of users buy a product after seeing a tablet ad
38% of users buy a product after seeing a tablet ad

Source: OPA A Portrait of Today’s Tablet User Wave 2


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