Stay afloat campaign
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3.9% Balance Transfer Rate good until 7-1-2005 No Fee for Transfers $500.00 budget. Rubber Duck with completed application Friday shirts…… bright red shirts with “Stay Afloat with 3.9%”. Stay Afloat Campaign. Stay Afloat Goals. Increase Member Awareness

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Stay Afloat Campaign

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Stay afloat campaign

3.9% Balance Transfer

Rate good until 7-1-2005

No Fee for Transfers

$500.00 budget

Rubber Duck with completed application

Friday shirts……

bright red shirts with “Stay Afloat with 3.9%”

Stay Afloat Campaign


Stay afloat goals

Stay Afloat Goals

  • Increase Member Awareness

  • Increase # of M/C accounts from 348 to 363 (5% increase)

  • Increase $ amount of M/C portfolio from $297,856 to $315,727 (6% increase)


2 nd quarter results

2nd Quarter Results

  • Increased member awareness

  • Over 50 M/C applications submitted

  • M/C $297,856 to $433,611 (45.6%)

  • M/C accounts grew from 348 to 389 (11.78%)

  • $412 spent out of $500 allocated budget


Keep on staying afloat

Keep On Staying Afloat

  • Campaign extended through 9-30-2004

  • Reward employees with lunches

  • Branch to branch competitions

  • Increase M/C $ balance by 10%

  • Increase # of M/C accounts by 10


Final results

Final Results

  • 98 applications taken

  • $ balance of M/C accounts increased 73.47% to $516,700 from $297,856

  • # of M/C accounts increased from 348 to 417


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