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3.9% Balance Transfer Rate good until 7-1-2005 No Fee for Transfers $500.00 budget. Rubber Duck with completed application Friday shirts…… bright red shirts with “Stay Afloat with 3.9%”. Stay Afloat Campaign. Stay Afloat Goals. Increase Member Awareness

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stay afloat campaign
3.9% Balance Transfer

Rate good until 7-1-2005

No Fee for Transfers

$500.00 budget

Rubber Duck with completed application

Friday shirts……

bright red shirts with “Stay Afloat with 3.9%”

Stay Afloat Campaign
stay afloat goals
Stay Afloat Goals
  • Increase Member Awareness
  • Increase # of M/C accounts from 348 to 363 (5% increase)
  • Increase $ amount of M/C portfolio from $297,856 to $315,727 (6% increase)
2 nd quarter results
2nd Quarter Results
  • Increased member awareness
  • Over 50 M/C applications submitted
  • M/C $297,856 to $433,611 (45.6%)
  • M/C accounts grew from 348 to 389 (11.78%)
  • $412 spent out of $500 allocated budget
keep on staying afloat
Keep On Staying Afloat
  • Campaign extended through 9-30-2004
  • Reward employees with lunches
  • Branch to branch competitions
  • Increase M/C $ balance by 10%
  • Increase # of M/C accounts by 10
final results
Final Results
  • 98 applications taken
  • $ balance of M/C accounts increased 73.47% to $516,700 from $297,856
  • # of M/C accounts increased from 348 to 417
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