Three Rivers Optical Case. By Randy Clark September 18, 2012. Teaching Note. At the beginning of the presentation you should discuss the main issue(s) or question(s) to be addressed in the case. This is best to do in bullet point format.
By Randy Clark
September 18, 2012
In the Three Rivers Optical Case, are trade shows a good option for TRO to generate (1) sales, (2) sales leads, and (3) new customer relationships? Why or why not for each?