The intelligent magnifying glass to be used by millions
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The Intelligent magnifying Glass To be used by Millions. September 2010. We Understand the Problem Domain. Majority of the age realted Populattion requires readind aids. Current low tech magnifiers date back to 1500s The useful one are difficult to store

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The Intelligent magnifying Glass To be used by Millions

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The intelligent magnifying glass to be used by millions

The Intelligent magnifying GlassTo be used by Millions

September 2010


We understand the problem domain

We Understand the Problem Domain

  • Majority of the age realtedPopulattion requires readind aids.

  • Current low tech magnifiers date back to 1500s

    • The useful one are difficult to store

    • Plastic Fresnel lens are use less

    • Zone24x7 Principals worked at Totally Blindness product

    • Zone24x7 Have developed aids for partially sighted

    • Zone24x7 were granted a NIH SBIR [roporsal to develop products


Agenda

Agenda

  • Problem Domain

  • Tomorrow’s Technology into Current Landscape

  • Current Trendy Display Technologies

  • Zone24x7 Experience & Illustrations

  • Green Mode Operation

  • Color Coordination for Better Shopping Experience


We understand the problem domain1

We Understand the Problem Domain

  • How to make a Small Store a BIG Store?

  • Restricted amount of Furniture in the Small Stores

  • Cannot justify to increase staff

  • Enthusiasts may not use the system with the current commission structure – First hand experience of Zone24x7 along with problem analysis

    The small Stores also should still remain


Tomorrow s technology into current landscape

Tomorrow‘s Technology into Current Landscape

  • No need to increase staff

  • Use current Macys.com content creation and delivery mechanisms at ‘Surf Zones’ – Adobe Scene 7

  • Create very positive and state-of-the-art purchasing experience

  • Increase virtual availability of items

  • During rush hours/holidays the Kiosk can serve as a Self Checkout


Zone24x7 experience and core competencies

Zone24x7 Experience and Core Competencies

  • Zone24x7Have an Image processing Advisory Board comprising of industry veterans

  • Zone24x7Image rendering and Noise filtering for QR Code

  • Zone24x7Retail centric Advisory Board

  • Zone24x7OCR Error Correction Algorithms

  • Zone24x7Token Signature generation for Business Card – Merchandise Association

  • Zone24x7Award winning Matrix24x7 integration for remote diagnostics

  • Pioneers in Innovation


Current enhanced display technologies

Current & Enhanced Display Technologies


Current technology self serve kiosks

Current Technology - Self Serve Kiosks

Table Top/Wall Mounting

Pedestal Enclosures


Enhanced and trendy display technologies

Enhanced and Trendy Display Technologies

  • Various kiosk offerings:

    • NCR

    • Surface Computing enabled Technology products from reputable vendors

  • Innovative interaction mechanisms to reduce the need for peripherals

  • Use of readily available technology for service enhancement

  • ‘Surf Zone’ for improved user experience:

    • Experience in using MS Surface Technology

    • Surface computing from Zone24x7 at a fraction of the cost!

      Total GREENHybrid Solution


Zone24x7 unique proposition

Zone24x7 Unique Proposition

Title & Biometric Information

Encryption Keys

QR Codes used for Title Management

Custom Macys QR code

Indicates position and items in surrounding area

Uses Current Msign software to print signs


The intelligent magnifying glass to be used by millions

Innovation Illustration


Microsoft surface technology

Microsoft Surface Technology

Video Demo


Big ticket experience walkthrough

Big Ticket Experience Walkthrough

Take a picture

OR

Key in the SKU number

Use your phone to capture preferred Big Ticket items

Indicates location and items in that area.

* Blackerry, iPhone, Android phone tag readers will be available


Surf zone kiosk for item detailing inquiry

Surf Zone Kiosk for Item Detailing/Inquiry

Hold the image in front of the Kiosk

Personalize the inquiry by holding

Macys Credit Card

Kiosk loads the item details

OR

Driver License/Business Card

Use the captured information to load item details and personalize the item inquiry


Surf zone customer check out options

Surf Zone Customer Check Out Options

MCCS (Call Center)

VOIP Call with Video

OR

Associate assisted

OR

Self check-out

OR

Present the Macys Loyalty Card OR Driver’s License to identify the required items and generate the bill

Traditional check-out


Solution advantages

Solution Advantages

  • More than a decade of experience working with MST/Macys.com Systems

  • Surface Computing/Multi Touch based rich interactivity

  • Novel Big Ticket / POS interaction

    • Uses innovative imaging techniques

    • Eliminates the need of traditional Bar Code Scanners, Printers, MSR Readers..

    • PCI compliance, Card Present Transaction

  • Call Center Smart Agent Plug-In using MATRIX24x7 for remote customer support r

    • Reduces the need for in-store client support associates

  • Surf Zone usage Tutorial functionality


Complete green solution

Complete GREEN Solution

  • Innovative business process resulting in an end-to-end paperless application

  • Eliminates the use of external peripherals and reduces power drain

  • Virtual inventory integrated with inventory of other stores avoids the need for travel to find goods


Zone24x7 partners innovation network

Zone24x7 Partners – Innovation Network

Compression Labs

Dewey Color Systems

EmSense

MST

Microsoft

Zone24x7-MST

Innovation Network

Kiosk Hardware Vendors

Matrix24x7

iPAX

SRI

Zone24x7


Compression labs content security protection and delivery

Compression Labs: Content Security, Protection and Delivery

  • Alliances with leading Silicon Valley companies pioneering in content security

  • Close working relationships with ITU committee on media content protection and delivery including implementing H 265 standard

  • Prior experience in content delivery and content protection as well as content creation

  • Experience in implementing “3 Screen – Follow Me” technology for the Web, Smart phone and TV providing a seamless experience


Emsense quantitative neuroscience metrics

EmSense: Quantitative Neuroscience Metrics

  • “Where she looks, what she process and how she feels” - All linked to purchase behavior

  • A window to the mind of the consumer

  • Capture the emotional involvement of consumers

  • Mobile eye tracking


Color coordination for better shopping experience

Color Coordination for better shopping experience

  • Dewey Sadka - Expert on color, Zone24x7 Consultant

  • Color - How it impacts interest, personality and perceptions

  • Color Coordination System – Developed to maximize sales

  • Assist customers in selecting the best colors for items to be purchased

    • Fact based decisions - Less indecision

    • Expert color choices – Macy’s provides customers with “BEST” look

    • Coordination - Using selected items, sample or picture

    • Up sale opportunities by recommending accessories that would go well with other select items


Implementation road map

Implementation Road Map

  • Phase 1

    • Functionality

      • Look up inventory (local and virtual) using existing functionality in Macys.com

      • Item Inquiry and Personalized inquiry

      • Shopping Cart and Check out Process

      • Integration with Surf Zone Smart Phone imaging modules

      • Deploy Call Center Smart Agent Plug-in using MATRIX24x7

      • Surface Navigation capability

  • Phase 2 – based on progress and feedback

    • Potential areas of focus

      • Color Based Merchandise Up-selling - Dewey Color System

      • Content Delivery and Security - Compression Labs,

      • Quantitative Neuroscience Metrics - Emsense

  • Phase 3

    • 3D Room Modeling


Phase 1 timelines

Phase 1 Timelines


The intelligent magnifying glass to be used by millions

Thank You


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