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MARKETING. Objectives To increase the revenue of the department To satisfy the customer needs Have a fruitful interaction with customers Increase foot falls in a post office To make a BO financially viable To create an awareness about our products & services. CONTD/.

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Presentation Transcript
marketing
MARKETING
  • Objectives
    • To increase the revenue of the department
    • To satisfy the customer needs
    • Have a fruitful interaction with customers
    • Increase foot falls in a post office
    • To make a BO financially viable
    • To create an awareness about our products & services
contd
CONTD/.
  • Now Our department is functioning with the deficit of Rs.6641 crores.
  • Our responsibility is to raise our income by marketing products & services
  • To survive among competitors like
        • Insurance competitors
        • Private couriers
        • Banks
        • Private concerns sending and receiving money
        • Mutual funds
basic marketing concepts
Basic Marketing Concepts
  • Anything that has a value can be marketed
  • Marketing should be done based on
    • Needs, wants & demands
    • Product
    • Value & Satisfaction
    • Exchange, Transactions & Relationships
    • Markets
how do you start
How do you start?
  • Prepare a list
      • Financial Services
      • Premium products
      • Tie up services
      • Philately
      • NPS
      • RPLI/PLI
  • Understand our products and services
  • Study special rates, schemes, rebates etc
  • Prepare list of potential customers
  • Identify the services suitable to them
contd1
CONTD/-
  • Maintain liaison with members of public in your jurisdiction
  • Prepare a list of institutions, offices, companies etc
  • Ensure it is incorporated in the beat/route list
  • Keep track of newly opened organizations in your jurisdiction
  • Obtain feed back from customers
  • Now a days, Important Industries/companies are opened/shifted in rural areas[outer areas]
contd2
CONTD/-
  • Keep contact details of all

MEs of your division/RO etc ready

  • Keep contact details of PLI/RPLI development officers
  • Keep brochures/pamphlets developed by RO/DO handy
  • Introduce yourself to staff/manager etc of the institutions in your jurisdiction
  • Introduce yourself to local prominent persons
  • Keep watch on competitor’s marketing strategy.
contd3
CONTD/-
  • Inform ME/Development officer about new business opportunities
  • Choose & canvas the correct products to the employees of the companies/Industries
  • Assist in conducting campaigns/carnivals/Mela etc
  • Always present a smart & professional appearance
  • Utilize the opportunity of meeting depositors for PB verification positively
appearance
Appearance
  • Your appearance is a helping aspect to market
      • Dress neatly
      • Wear
        • Ironed uniform clothes with LOGO
        • Department ID cards
      • Neat Hair styles
      • Gentle behavior with a smiling face
      • Answer the queries raised by the customers politely
      • Carry smart accessories with you
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