Branding for bob hope airport
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Branding for Bob Hope Airport PowerPoint PPT Presentation


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Branding for Bob Hope Airport. History of Bob Hope Airport Names. United Airport: 1930-1934 Union Air Terminal: 1934-1940 Lockheed Air Terminal: 1940-1967 Hollywood-Burbank Airport: 1967-1978 Burbank-Glendale-Pasadena Airport: 1978-2003 Bob Hope Airport: 2003-Present

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Branding for Bob Hope Airport

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Branding for bob hope airport

Branding for Bob Hope Airport


History of bob hope airport names

History of Bob Hope Airport Names

  • United Airport: 1930-1934

  • Union Air Terminal: 1934-1940

  • Lockheed Air Terminal: 1940-1967

  • Hollywood-Burbank Airport: 1967-1978

  • Burbank-Glendale-Pasadena Airport: 1978-2003

  • Bob Hope Airport: 2003-Present

    • Referred to as “Burbank Bob Hope Airport” in marketing materials since 2012


History of bob hope airport names1

History of Bob Hope Airport Names

  • United Airport: 1930-1934


History of bob hope airport names2

History of Bob Hope Airport Names

  • Union Air Terminal: 1934-1940


History of bob hope airport names3

History of Bob Hope Airport Names

  • Lockheed Air Terminal: 1940-1967


History of bob hope airport names4

History of Bob Hope Airport Names

  • Hollywood-Burbank Airport: 1967-1978


History of bob hope airport names5

History of Bob Hope Airport Names

  • Burbank-Glendale-Pasadena Airport: 1978-2003


History of bob hope airport names6

History of Bob Hope Airport Names

  • Burbank-Glendale-Pasadena Airport: 1978-2003


History of bob hope airport names7

History of Bob Hope Airport Names

  • Bob Hope Airport: 2003-Present


History of bob hope airport names8

History of Bob Hope Airport Names

  • Burbank Bob Hope Airport marketing: 2012


Airports and branding examples

Airports and Branding: Examples

  • Norman Y. Mineta San José International Airport

    • Referred to in marketing materials as “San Jose Airport” and “SJC,” including on website/social media


Airports and branding examples1

Airports and Branding: Examples

  • Louis Armstrong New Orleans International Airport

    • Refers to New Orleans in first instance; Armstrong International, New Orleans International also used

  • John Wayne Airport

    • Uses John Wayne but includes “Orange County” in all its marketing materials, including website and social media


Airports and branding examples2

Airports and Branding: Examples

  • Reno-Tahoe International Airport

    • Originally called Cannon International

    • Renamed Reno-Cannon International

    • Now known as Reno-Tahoe International


Airports and branding examples3

Airports and Branding: Examples

  • Reno-Tahoe International Airport

    • Originally called Cannon International

    • Renamed Reno-Cannon International

    • Now known as Reno-Tahoe International


Hollywood burbank brand

“Hollywood-Burbank” Brand

  • Geographic brand names include:

    • Hollywood-Burbank Airport

    • Burbank-Hollywood Airport

  • Variation offered by Hope family representative: Hollywood-Burbank Bob Hope Airport

  • Would be used for branding/marketing

    • Would not replace official Bob Hope Airport name

  • Airlines support geographic brand name

  • Precedent with 1967 official Airport name

    • Airlines petitioned Lockheed for name change

  • Under consideration: engaging branding consultant with consensus of the Tri-Cities and the Authority


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