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Welcome to British Sky Broadcasting Group plc Interim Results 7 February 2001

Welcome to British Sky Broadcasting Group plc Interim Results 7 February 2001. Tony Ball Chief Executive Officer. Higher ARPU. Low Churn. 5.1m. Record Growth. £281. £286. 10.2%. 9.8%. Update on customers. 5.25m customers signed up 94% now digital On track to end analogue service.

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Welcome to British Sky Broadcasting Group plc Interim Results 7 February 2001

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  1. Welcome toBritish Sky Broadcasting Group plcInterim Results7 February 2001

  2. Tony BallChief Executive Officer

  3. Higher ARPU Low Churn 5.1m Record Growth £281 £286 10.2% 9.8%

  4. Update on customers • 5.25m customers signed up • 94% now digital • On track to end analogue service

  5. Digital subscriber adoption rates

  6. Most affluent 20% Second most affluent 20% Third most affluent 20% Fourth most affluent 20% Least affluent 20% -80% 90% Normal Distribution 110% 120% Sky subscriber demographics Sky under-represented Sky over-represented

  7. Subscriber mix

  8. Subscriber half - life Subscribers + 4 years Years

  9. Year on year change in viewing % point movement on prior year Three months to 31 December Source: BARB

  10. Strong content pipeline • Continued innovation

  11. Operating profit before goodwill • 82% growth on prior period

  12. Martin StewartChief Financial Officer

  13. Higher ARPU Low Churn 5.1m Record Growth £281 £286 10.2% 9.8%

  14. £’m Growing profitability Operating profit 2000/01 1999/00

  15. 5.1m DTH subscribers

  16. Subscribers by platform Half Year 1999/00 3,966 3,306 527 605 8,404 Half Year 2000/01 5,051 3,093 975 631 9,750 £m DTH Cable DTT Eire cable Total

  17. 10.2% 9.8% Churn

  18. 975k 527k Wholesale subscribers 3,911k 3,724k

  19. Half Year 1999/00 536 148 113 2 51 850 Half Year 2000/01 715 146 134 37 54 1,086 £m DTH Wholesale Advertising Sky Interactive Other Total Turnover

  20. £715m DTH subscription revenue £536m

  21. £286 £281 Average revenue per subscriber

  22. £35m Sky Box Office revenues £20m

  23. £17m £25m Wholesale revenue £131m £121m

  24. £134m Advertising revenue £113m

  25. £37m Sky Interactive revenues £2m

  26. £m Programming Transmission Marketing Subscriber Management Administration Interactive Total Half Year 1999/00 432 52 179 100 55 4 822 Half Year 2000/01 534 52 212 118 70 49 1,035 Costs

  27. Half Year 1999/00 180 127 81 30 14 432 Half Year 2000/01 193 160 119 45 17 534 £m Sports Movies Third Party Channels Entertainment News Total Programming costs

  28. £212m £179m Marketing costs

  29. 30% 26% Proportion of direct sales increasing 7%

  30. Transmission costs £52m £52m

  31. £118m £100m Subscriber management

  32. £m BiB Kirch - share of loss Kirch - Exceptional Goodwill Sky Ventures Total Half Year 1999/00 (47) - - - (5) (52) Half Year 2000/01 (52) (46) (70) (36) - (204) Joint ventures

  33. £51m Operating profit before goodwill £28m

  34. £78m EBITDA £50m

  35. £1.4bn Net debt

  36. Delivering on promises • Subscriber growth • Improved ARPU and churn • Recovery in core profitability

  37. Tony BallChief Executive Officer

  38. Strategy • Right products • Customer service • New services to drive ARPU

  39. ARPU

  40. Hourly usage per day Source: CSFB

  41. Interactivity today • 50% usage of Sky Sports Extra • 1,300,000 e-mail registrations • 500,000 customers made purchases

  42. BiB What is BiB? • Expertise • People • IP / technology • Relationships • MC Co • STB subsidies • Subsidy recovery • Open…. • Shopping mall • Consumer brand • E-commerce and • communications

  43. Interactive advertising Betting Financial Billing Retail Holidays Multi-Channel Multi-Service Content Services Consumer Services

  44. Sky interactive • iTV

  45. Delivery • Subscriber growth • Increased ARPU • Low churn • Interactivity

  46. Questions & Answers Please wait to ask your question until the microphone has been handed to you.Thank you.

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