What is advocacy
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What is advocacy?. Session objectives. Distinguish advocacy from other activities Work with participants to recognise opportunities for advocacy in our work Define advocacy targets Discuss different forms of advocacy and how to work out which form/s are appropriate in which situations

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Session objectives

  • Distinguish advocacy from other activities

  • Work with participants to recognise opportunities for advocacy in our work

  • Define advocacy targets

  • Discuss different forms of advocacy and how to work out which form/s are appropriate in which situations

  • Develop action plans


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What is advocacy?

Advocacy

  • Looks like a lot of things we do such as awareness raising, education, policy development

  • Has a specific target: to influence a person/people in authority to bring about a desired change

    Exercise

  • Take a moment to introduce yourself the person next to you and discuss an instance in your work where advocacy has occurred – or needs to occur.

  • What does it change? Who does it target? What are indicators of its success? Is its main target people who have influence over others


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Advocacy targets

  • Advocacy works when our advocacy efforts reach the people who can make the changes we want. Those people are known as the advocacy “targets.” There are two general types: Institutions and civil society.

  • We advocate to people within institutions and civil society.

  • Choose your target –s/he has to be able to affect the change you need.


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Aims, objectives and activities of advocacy

  • Aim: the long-term result that we are seeking

  • Objective: a short-term target that contributes towards achieving the long-term aim; objectives reflect the desired outcome, or end result, of activities.

  • Activities: the individual activities that will accomplish the objectives

  • Clear aims allow us to make our work objectives well-defined, specifically targeted, measurable and easy to evaluate when completed.


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Objectives should be ‘SMART’

  • Specific: Be precise about what you are going to do.

  • Measurable: Quantify your objectives in a way that can be evaluated and monitored.

  • Achievable: So you don’t try to do what you cannot realistically accomplish.

  • Realistic: Do you have the resources to do it all?

  • Timed: When will you achieve the objective?


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Forms of advocacy

  • Work from within the system – sitting at decision-makers’ table

  • Lobbying (government, other officials)

  • Writing position papers and briefing notes

  • Preparing and giving public presentations Writing letters, emails, making phone calls

  • Working with the media

  • The Internet (website or blog)


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Planning an implementing activism

  • Step 1 – Select an issue or problem you want to address

  • Step 2 – Analyse and gather information on the issue or problem

  • Step 3 – Develop an aim and objectives for your advocacy work

  • Step 4 – Identify your targets

  • Step 5 – Identify your allies

  • Step 6 – Create an action plan

  • Step 7 – Identify your resources

  • Step 8 – Implement, monitor and evaluate


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