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Think Outside the Box

Think Outside the Box. Reusable Transport Packaging: Benefits to Business & Communities. Justin Lehrer CRRA Annual Conference August 5, 2008. Origin of Campaign. Top 5 Materials From Businesses Going To Landfills Food waste Other paper Uncoated Cardboard Unpainted wood

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Think Outside the Box

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  1. Think Outside the Box Reusable Transport Packaging: Benefits to Business & Communities Justin Lehrer CRRA Annual Conference August 5, 2008

  2. Origin of Campaign • Top 5 Materials From Businesses Going To Landfills • Food waste • Other paper • Uncoated Cardboard • Unpainted wood • Film plastics

  3. Reusable Packaging: Defined • Products: Reusable pallets, hand-held containers, bulk containers, racks • Made of: Plastic, wood, metal and others • Services: Pooling, logistics, cleaning and asset tracking Bulk Containers Reusable Pallets Hand-Held Containers

  4. Benefits to Customers • Reduce costs (waste & materials) • Improve efficiency • Improve worker safety/ergonomics • Improve Product protection • Longer useful life of packaging • Lasting operational change • Corporate citizenship & sustainability

  5. Environmental Benefits • Life Cycle Study* validates environmental impact of reusables: • Require 39% less energy • Produce 95% less total solid waste • Generate 29% less total GHG emissions • *Franklin October 2004 study: life cycle inventory of Reusable Plastic Container and Display-ready Corrugated Containers used for Fresh Produce Applications.

  6. Use Reusables Campaign Increase business adoption: • The value of switching to reusable pallets and containers • Provide technical assistance • Drive Bay Area businesses to suppliers of these products • Partner/alliance with RPA

  7. Reusable Packaging Association A collaboration between supply chain partners who promote the value of reusable transport packaging across all industries as the preferred packaging solution. • Advocates the growth of reusable pallets and containers, regardless of material, in North America • Promotes the economic, environmental and safety benefits created by re-use; • Initiatives include legislative and regulatory actions; strategic alliances; standards, guidelines, and best practices; education and public awareness

  8. Our Opportunity & Challenge • Reusables are in early stages of adoption in many US industries • Potential impact is large and lasting • But complex system change requires time • Deciding factor is usually cost

  9. When Should Reusable Packaging Be Considered? A systematic, well-planned reusable packaging program makes sense for many types of applications, particularly those with the following: • High volumes of solid waste • Recurring product damage or risk of damage • Expensive expendable packaging or recurring single-use packaging costs • Under-utilized trailer space in transportation • Inefficient storage/warehouse space • Worker safety or ergonomic issues • Significant need for cleanliness/hygiene • Need for unitization • Multiple component parts or complicated assembly operations • Frequent trips

  10. Target Industries Alameda County - greatest opportunities: • Wholesale/Retail (non food) • Manufacturing & Assembly (non food) • Food Production • Food Delivery • Scientific/Technical/Education • Medical Care • Public Agencies

  11. Outreach Activities InterestedProspects Outreach Activities: Printed Collateral Presentations Website PR Efforts Direct Mail Print Ads eNewsletter Local Awards Partnerships Target Audience: Wholesale/Retail (non food) Manufacturing & Assembly (non food) Food Production Food Delivery Scientific/Technical/Education Medical Care StopWastePartnership Viable Prospects RPA Appropriate “Resuables” suppliers and vendors

  12. Reusables 101 and 102 Redesigned, with revised content for our audience:

  13. www.UseReusables.com • Reusables Basics • Interactive Cost Comparison Calculator • Workshop Calendar • Additional Resources

  14. Workshops • 4 completed >75 organizations participated • Upcoming – September 9th, 2008 • Hosted by the City of Fremont • High level of interest from businesses as well as public agencies • Are “reusables” right for your organization? • Analyze the ROI – does it save money? • Benefits for making the switch • Case Studies (including local)

  15. Advertising East Bay Business Times SF Business Times San Jose Business Times Newsletters Local Papers

  16. Case Study: Greenville Utilities Application: Storage of nuts, bolts, regulators and meters • Results: • Substantial time & money savings • No interruption of operations or product damage during natural disasters • Material protection • Secure stackability

  17. Gatorade Bottling PlantOakland, CA • 1 bottling line converted from wood to reusable, plastic pallets 8 months ago and began feasibility trial • After successful feasibility trial, both production lines switched permanently to reusable, plastic pallets • Pallet Selected – plastic pallet with RFID • Key Driver – Customer refusal of finished product due to poor wood pallet quality: • Missing boards • Wood debris • Inconsistent pallet dimensions • 45 – 55 truckloads moved every 24 hours (up to 1,320 pallets)

  18. Gatorade Bottling PlantOakland, CA Documented Benefits • Customer Service – NO loads refused due to poor pallet quality • Production – Eliminated damage to product from pallets • Production - Reduced palletizer and conveyor down time • Safety - Less potential for injury; less slip & trip hazards • Logistics – Over 37% lighter than wood pallets • Use less fuel; potentially ship more product • Quality – Less potential for product contamination • Labor - Reduced handling required • Environmental Sustainability – 100% Recyclable; Plastic promotes forest conservation; Reduced CO2 emissions • Material Improvement - Increased durability, consistency and quality

  19. Case Study: StopWaste.Org Office Move Application: Move into newly renovated 14,000 sq. ft. building • Results: • Prevented cardboard waste • Eliminated heavy lifting • Reduced plastic film waste • Increased moving truck capacity by 40%-50% • Cut greenhouse gas emissions • Cost competitive

  20. What’s Next • Increase Reusables adoption • Extend the campaign regionally • EPA Funding • Partner with municipalities • Host a workshop / Suggest a venue • Promote to local businesses • RPA Education Forum • - Sept 24 - 25, Oakland

  21. Questions? Reusables@StopWaste.Org

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  23. Marketing Tactics Role of the StopWaste Partnership: • Serve as an initial, neutral contact for companies (prospects) trying to learn more about their options. • Assist all prospects with a preliminary (simple) evaluation. • Provide selective, targeted technical assistance to potential StopWaste Partnership clients, that might include: • Lead referrals. • Limited financial incentives. • Case study development. • Cost benefit analysis in some cases • Conducting onsite workshops and meetings.

  24. Marketing Tactics Role of the StopWaste Partnership • Refer the prospects to appropriate reusable manufacturers, consultants, etc. • Follow-up over the subsequent 24 months to monitor the progress and give further assistance if they are stuck.

  25. Understanding the Opportunity Closed Loop Systems Open Loop Systems

  26. Challenges with Returnables • Potential challenges to open pool RPC use: • Limited network of participating retailers • Product rejections at retail level – asset tracking • Pool management • Inventory turns • Pool accountability • Cooperating network • Freight cost implications, especially on asset collection • Seasonality of industry (e.g. Produce)

  27. RPCC Corporate Members • Avery Dennison User Advisors • Bruel * DUDA Farm Fresh Foods • CHEP * East Coast Seafood • Georgia-Pacific * John Deere • IFCO Systems * NACCO Material Handling • iGPS * Nestle Waters • IPL Products Ltd. * Seald Sweet • Kennedy Group * Tanimura & Antle • MACRO Plastics * Virginia Tech • Norseman Plastics * Wal*Mart Stores, Inc. • Numafa • ORBIS Corporation Cumulative Revenue (est.) • Otto Environmental Systems > $2 billion - RPCC-related • Polymer Logistics > $5 billion – N. American • Rehrig Pacific Company > $25 billion – global sales • Schoeller Arca Systems • TOSCA Ltd. • TriEnda

  28. What to Look For • Velocity: How many uses will one container make each year • More uses, the cost per use for the capital goes down • Consistency: The more steady the shipment pattern, the easier and cheaper to set up a reusable pool • How controlled is the supply chain: • How many different supply chain partners able to use returnable • Where are they located • Will they cooperate • How are you getting them back: What are the reverse logistics costs • Volume: Is there sufficient volume to make it worthwhile

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