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Master of Public Health Health Education and Promotion Nanne de Vries Professor of Health Promotion, track coordinator Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen

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Master of Public Health

Health Education and Promotion

Nanne de Vries

Professor of Health Promotion, track coordinator


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Health Education and Promotion

  • What is Health Promotion:

    • the combination of educational and environmental supports for actions and conditions of living conducive to health (Green & Kreuter, 1999)

    • thereby including health education


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Health Education and Promotion

  • This may include the development of policy plans, creating a healthy living environment, persuading people to adopt healthy behaviour, and teaching skills to enhance and sustain a healthy lifestyle

  • Targeting healthy, at risk and ill persons


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Example


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Example


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Example


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Example


Example

Opleidingen aan de UM

Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

It’s not simple at all!

  • People avoid scary information

  • Mass media do not reach target group

  • Knowledge is not the crucial factor

  • People think they already behave healthy

  • Often one lacks ability and skills

  • The (‘poisonous’) environment often stimulates unhealthy behavior


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Some peculiarities about behavior

  • For most behavior, health is not the motive

    • E.g: one eats because one is hungry

    • Eating high fat foods helps best!

  • Time Perspective

    • Advantages of present behavior are short term, disadvantages are long term

    • Changing behavior incurs immediate costs, profits are later

    • The further away, the less serious


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Some peculiarities about behavior (2)

  • Many behaviors are multiple behaviors

    • E.g. nutrition, physical activity

    • Contrary to e.g. smoking

  • Often, norms are unclear

    • Compare “no smoking” with “eating a healthy, varied and moderate diet”


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Some peculiarities about behavior (3)

  • Misperceptions

    • Again: nutrition

    • 60% of the population think to meet the Dutch standard V&F

    • SO why reduce fat intake and increase F&V ?

  • Many health behaviors are (no longer) the conclusion of a decision process but rather habitual and repetitive


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Some peculiarities about behavior(4)

Habitual behavior:

A situation activates a goal

And/or a behavioral repertoire

Behavior leads to goal accomplishment

Habits are a closed system that is accessed and used without effort and attention

  • Situationally controlled


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Use a mix of strategies

  • Training (to resist social pressure, abilities)

  • Interactive education (web, tailoring)

  • Role playing

  • Environmental change (e.g. healthy food in company restaurants)

  • Stimulate self-reflection

  • Information


Example

Opleidingen aan de UM

Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Address different levels

  • e.g. School Health Promotion:

    • Pupils

    • Parents

    • Teachers

    • School boards & organizations

    • Suppliers (health institutions, publishers, etc.)

    • Government (local and national)

    • etceteras


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

School Health Promotion

Healthy & Safe school climate

participation of parents & neighborhood

Psychological and social-emotional guidance & care

Workplace

health promotion

School care

Health education

Food policy

Sport and exercise


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Health Education and Promotion

  • Smoking, drinking, other addictions

  • Nutrition and physical activity (energy)

  • Sexual habits

  • Patient education and self-management

  • Community interventions

  • Theory development (micro – macro)


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Planned health promotion

  • Problem analysis

  • Behavioural factors

  • Behavioural determinants

  • Intervention development

  • Evaluation

  • Diffusion and implementation


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Approach

  • Evidence-based

  • Theory-based

  • Best practice


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Masters program

  • Emphasis on development of knowledge and research

    • Theory base

    • Evidence base

    • Linkage

    • Implementation

  • International orientation: EUMAHP, Socrates, Erasmus-Mundi, SHE, PhD contacts

  • Placements in, e.g., Sudan, South Africa, Nigeria, Kenya, Colombia, New EU-states, Australia

  • Students from, e.g., Belgium, Germany, Israel, Jordan, Canada, US, Ghana, New member states


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Master in Public Health:Health Education and Promotion

  • Main objective:

    • Learning how to use evidence and theory in developing health promotion interventions

    • Through a practice-oriented programme that focuses on the development and evaluation of health interventions in combination with a solid theory and research basis


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Master in Public Health:Health Education and Promotion

  • Offers English program

  • Intended for different groups:

    • Students with Bachelor in Health Sciences

    • Students with academic training in other disciplines

    • Students with professional backgrounds


En geheel in het Engels:

Econometrics

Economics

European Law School

European Studies

International Business

University College Maastricht

Knowledge Engineering

Arts and Culture

European Public Health


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Master in Public Health:Health Education and Promotion

  • Elements shared with other PH-masters:

    • Worksite Health Promotion

    • Organisational Transformation and Change

    • Thesis preparation, including methodology and statistics

    • Colloquium series

  • Correspondence with UMC-priorities


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Is this useful for students with bachelor, major or minor HEP?

  • More targeted towards developing interventions

  • Old AND new theory

  • More practice in using and contributing to evidence – rigourous meth & stats

  • Therefore stronger research focus


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Is this do-able for students with other training?

  • See www.gvo.unimaas.nl for specifications of methodological and theoretical preparation

  • As an advice; the school also requires entrance tests


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Coming together

  • Academic training, professional training, field workers

  • E.g. HEP, fysiotherapists, dieticians, nurses

  • Complementary experience

  • Different inputs

  • Exchange and stimulate


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Do our students find jobs?

  • Paid employment : 92%

  • Other work: 3%

  • No job: 5%

  • Data 2002

  • We have no data for new Master’s program, of course


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

Which sector?

  • Health care (46%)

  • Research and education (22%)

  • Business employment (12%)

  • Government (6%)


Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UM

SO:

  • Health education and health promotion

  • Do not only focus on the individual

  • But address other ecological levels as well

  • Planning and the use of theory and evidence is crucial

  • And this is reflected in the research program

  • Masters learn to integrate and develop knowledge

  • With a positive professional perspective


Opleidingen aan de UM

Curriculum overview MSc Public Health Health Education and Promotion

  • Nederlands Recht

  • European Law School

  • Fiscaal Recht

  • Fiscale Economie

  • Geneeskunde

  • Gezondheidswetenschappen

  • Kennistechnologie

  • Cultuurwetenschappen

  • Moleculaire Levenswetenschappen

  • Psychologie


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