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Planting seeds obesity prevention partnerships

Planting seeds obesity prevention partnerships Fit City Madison www.fitcitymadison.com Kathy Andrusz Kandrusz@cityofmadison.com 294-5323 Heard of the obesity epidemic? “Epidemic of physical inactivity and poor nutrition” Effects on health care costs Journal of WI Medical Society

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Planting seeds obesity prevention partnerships

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  1. Planting seedsobesity prevention partnerships Fit City Madison www.fitcitymadison.com Kathy Andrusz Kandrusz@cityofmadison.com 294-5323

  2. Heard of the obesity epidemic?

  3. “Epidemic of physical inactivity and poor nutrition”

  4. Effects on health care costs Journal of WI Medical Society Large company (20,000+) self insured Two-year medical costs by BMI level (Healthy weight) < 25 $5400 25-30 $7400 (+$2000) 30-35 $8400 (+$3000) (Morbidly obese) >35 $10, 600 (+$5200)

  5. BMI Disclaimer • Tells us about population, not individual • Highly developed muscle = high BMI • An no epidemic of superhero-body syndrome!?

  6. BMI Tool BMI Calculator

  7. Why the dramatic increase in obesity? Wave of laziness/lack of self-control? Lack of knowledge? Genetic component?

  8. Food Environment,Built Environment Food availability Marketing/information Economics Environment--Community/transportation design

  9. Available daily calories, per capita 1982-2000

  10. Food availability by recommendations

  11. Per capita daily consumption of ADDED fats

  12. “Bad Popcorn in Big Buckets” U Illinois- Champaign-Urbana Subjects ate more popcorn when served in “jumbo” bucket than in “medium” bucket

  13. 45% more fresh popcorn 34% more stale (2 weeks old!) http://www.foodpsychology.com/content/popcorntaste.pdf

  14. Factors affecting food intake Proximity, visibility, abundance (bowl of candies, stockpiling) Perception of portion size (self-refilling soup bowl) http://www.foodpsychology.com/overeating.html

  15. One simple reason restaurant portions are so big? Food is least costly part of transaction (restaurant industry doesn’t care if you eat it … as long as you buy it)

  16. Portion Size Tool Portion Distortion Quiz

  17. Marketing Nutrition information from manufacturers Manufacturers influence on Food Guide healthy messages Directed at children

  18. “Hidden” Marketing Post Cereals (Kraft) Candy Nabisco products

  19. Food Pyramid Tool www.mypyramid.gov www.mypyramid.gov/kids

  20. Built Environment Fewer sidewalks, bike lanes = more car trips Sprawling suburb vs. traditional neighborhood (necessities within walking distance) Streets less walkable (examples) “Climate of fear”

  21. Vehicle travel Dane County DOT: Vehicle Miles Traveled/year from 1990 to 2003 increased 60% (3 billion to 4.8) Population growth = 22%

  22. Multiple sources of problem No simple solution • Personal choices • Education/modeling healthy behavior • cost of food vs. cost of obesity? (short term, long term)

  23. Obesity Prevention Focus AreasCenters for Disease Control and Prevention (CDC) • Physical Activity • Fruits and Vegetables • Sweetened Beverages • Television Time • Breastfeeding • Portion Size

  24. … where to start…? Identify personal spheres of influence what you serve; your birthday at the workplace; choosing a club fundraiser; requesting food choices or accessing nutrition info at establishments you patronize; walk neighborhood kids to school; park farther away

  25. Chance to Change?Personal Be aware of opportunities for activity Calories per HourMap My Route American Way vs. the Way that Works Magic bullet vs. One bite, one step at a time www.smallstep.govSuccess Stories National Weight Control Registry

  26. America on the Move Lean Plate Club Mindless Eating Diet Simple

  27. Choose to Change?Work Offer healthy AND delicious snacks at meetings and gatherings 101 Ways to Workplace Wellness Meeting Well (American Cancer Society) Use stairs, walk halls on breaks, park farther (or bus stop), walk don’t email

  28. Chance to Change?Home, work, school Use food psychology to your advantage (location, availability, serving bowl, portion size packs) Buying in bulk– increasing your bulk Consider your impact on food environment at home, work (do they need more donuts, salty snacks?)

  29. Choose to Change?Quick tips • Pack up half of entrée before meal • Fundraising foods– offer donation instead • Walk and talk vs. sit and consume • Consider alternative foods for celebration --- People DO enjoy healthy foods!

  30. Chance to Change?Community • Become an advocate Planning meetings, PTO, when shopping/dining, conferences and public meetings FitCityMadison

  31. General Health Resource Medlineplus.gov

  32. Planting seeds for obesity prevention Fit City Madison www.fitcitymadison.com Kathy Andrusz Kandrusz@cityofmadison.com 294-5323

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